Quanzhou Shoe Enterprises Acquire Brand Channels

Dutch Rene Vanderhook has three companies in Holland.

Establishing business institutions in Europe

He said that 9 years ago, a customer bought a lot of bags for his company, but because of price reasons, they could not meet the needs of customers, so they decided to purchase in China.

Before that, however, China was completely unfamiliar to him. In addition to knowing that China is a huge market in the world, it knows nothing about other aspects.

After arriving in China, he found that many Chinese left their hometowns to work in factories along the coast in order to maintain their livelihood. Hongkong was the gateway to Chinese exports at that time.

"9 years later, I still visit China frequently, visiting factories, communicating with the older generation of Chinese and the Chinese generation of the younger generation.

They have made great changes and great changes have taken place in China. "

He said, "taking the European debt crisis as an example, I understand through European local media that in recent months, many European business groups organized by the government have come to China as well as US businessmen, and have been making platforms for World Expo investors in Shanghai, in order to promote the weak economies of those countries."

According to the briefing, the Belgian commerce and trade delegation hopes to persuade Geely to buy Opel, a Chinese auto maker. The Greek Minister of economics invited the Chinese enterprises to do business in Greece with the opportunity of the Expo. The Romania envoy met with Chinese bankers and investors, and began talks on a series of industrial projects that allowed Chinese funds to enter the country and save them from difficulties.

In addition, there are media reports that Irish businesses are pushing for a project to build tens of millions of euros and build a "made in China" center in the central city of Asia.

"The project in Ireland is sure to attract the attention of many Chinese enterprises, because the establishment of the" China made "center in the euro area can not only benefit from developed infrastructure and low corporate taxes, but also circumvent the EU's import tariffs and quotas for China's imports.

He said.

He thought that if more and more enterprises in China directly set up sales companies in Europe or set up business centers, it would be no good for businessmen like him, because it meant that their customers might be lost, and they would turn to Chinese enterprises that had sales business there to avoid such middlemen.

However, the depreciation of the euro means that the establishment of offices or branches of Chinese enterprises in EU countries will substantially reduce costs, thus making Chinese enterprises more and more likely to enter the European Union.

"This is bad for us, but it is good for Chinese enterprises.

Therefore, if possible, we will also consider local cooperation with Chinese enterprises to save this unfavorable situation.

The premise is that the euro continues to depreciate sharply. "

He said.

On site sales cost savings

Some people in the industry agree with Rene Vanderhook very much.

Ms. Chen, who is engaged in the watch industry in Zhangzhou, believes that the most important opportunity for Chinese enterprises, whether it is the European debt crisis or the previous international financial crisis, is conducive to the development of enterprises.

"Most of the Chinese export enterprises are at the lowest end of the international supply chain, so a lot of profits have been earned by local traders like Rene.

The depreciation of the euro means that the cost of assets of the European Union has become even higher, and it has become cheaper for Chinese enterprises to buy their technology, buy and sell their marketing network, or even become brand names. On the other hand, even if Chinese enterprises directly set up offices or set up sales offices, they will need less investment than ever before, because the use of RMB to the euro means that the local rent is cheaper and the office cost is lower, so hiring local salesmen does not need to spend so much money.

Ms. Chen said.

Acquisition channel of brand acquisition

According to reports, in the past two years in the context of the financial crisis, Zhangzhou has acquired the brand of the United States, and has achieved great success.

Reporters also learned that, in the context of a sharp decline in global M & A investment, Chinese enterprises' external investment increased by 6.5%. In 2009, Chinese enterprises invested 43 billion 300 million dollars in foreign investment, while 40 billion dollars bought something equivalent to 100 billion to 200 billion dollars before the financial crisis.

"To some extent, the European debt crisis has created a very good opportunity for Chinese enterprises to go out, especially to the European market, to acquire some technology, brand and marketing channels by means of foreign investment and mergers and acquisitions.

Opportunities in this regard should be given high priority to our enterprises, and timely countermeasures should be taken to take positive actions.

Industry experts say.