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Stay Away From "Flashy" Precious Works

2010/8/6 15:12:00 75

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"Foreign brand LV can make the price of luxury goods through packaging after making the ordinary cowhide material.

And the domestic brand will make the products of rare and rare cashmere products, but sell the price of the common people through packaging, this is the gap.

This is the 2010 China (Lingwu) International.

Cashmere dress

Zhang Jicheng, a judge of the design competition, said to reporters when he commented on the characteristics of cashmere industry in China.

The leaders and experts of Lingwu City and the China Wool Textile Association and China Fashion Designers Association, in order to break through the bottleneck of the development of the industry, promote the development of China's cashmere fashion industry, excavate the latest design of domestic cashmere fashion, provide the human resources reserve for the cashmere fashion industry, enhance the fashion and local connotation of cashmere fashion, and jointly launched the 2010 Lingwu international of China in March this year.

Cashmere

After 3 months of solicitation, the Organizing Committee of the competition has received hundreds of contributions from all over the country in the end of June.

After the initial evaluation of the expert group, 25 designers from Shandong, Guangdong, Liaoning, Fujian, Hongkong and Ningxia were selected. In early July, ~8 was the stage of making garments.

In the end, 25 designers will compete for gold, silver and bronze medals in the second Western China (Yinchuan) costumes and Arts Festival and the three China Ningxia international cashmere fair September 3rd ~7.

Although the shortlisted player received the cost of 5000 yuan garment production provided by the organizing committee, it would obviously lack funds for the design of cashmere garments.

In this regard, Zhang Jicheng believes that as a designer to talk about their products, do not have yet to make achievements, they want some "flashy" things.

The goal of the current contestants is to do well the products, then do the domestic brands and then do the international market.

According to the head of the organizing committee, to ensure the level of work of the competition, 2010 Lingwu international cashmere

Dress design

The competition has vigorously invited domestic professional institutions, well-known enterprises and design studios to participate in the competition, so as to cultivate the competition into an authoritative, professional, gold bearing state-level fashion design competition, and strive to build Lingwu into a cashmere fashion creative center.

At the same time, in order to highlight the value of "original" in the contest, the organizing committee set up a gold prize of 60 thousand yuan in the 2010 Lingwu international cashmere dress design competition, and provided a free one year's "creative studio" for Lingwu cashmere Industrial Park, which won one or two and three awards.

It can be imagined that such a generous treatment will stimulate the spark of creative sparks, lead the new trend of cashmere fashion, and enhance the upgrading of Lingwu cashmere.

According to industry insiders, "1 out of 20 cashmere sweaters in China come from this place.

The cashmere industry in Ningxia occupies a leading position in the world with its brand and scale.

There are more than 100 cashmere companies in Ningxia. Among them, there are 60 enterprises above Designated Size, such as Bank of China, Jiayuan, Rongchang, Hongda, Shengyuan, Shengxue, double and mast. The Lingwu huge industrial cluster has not only solved the employment of more than 8000 people, but also formed a large industry with an annual output value of 5 billion 500 million yuan.

When Zhang Ji Cheng learned about the strength of Lingwu industry, he could not help feeling: "such a powerful industry is a great opportunity for the contestants to display their talents."

To this end, Zhang Jicheng talked about the view of the competition, said: "the designer's talent is natural, and our judges for the competition shortlisted athletes training focus is the designer's skills.

Designers should constantly seek ways to integrate closely with brand names, and learn to overcome the adverse effects of various factors on design works.

When talking about raising Chinese cashmere garments, Zhang Jicheng said that it is not a good idea to promote Chinese cashmere garments to introduce designers from the west, because the introduction of foreign designers often takes a long time.

They often find their designers from the competition. After professional training, they can quickly take office.

It can be said that Chinese designers know more about China's market, and can make Chinese culture a solid and lasting vitality. It can also be based on China and can go to the world.