Original Design Of Clothing: Chinese Elements Have Market But Need Improvement.

Why 10 yuan / meter?

Yesterday, the first evaluation of the 2010 international pattern design competition was successfully concluded in Hangzhou. Hundreds of players will appear again at the Hangzhou Creative Industry Fair held in October.

"Twenty-first Century will be

"Pattern design should be universal."

Traditional mode is not suited to the needs of the big industrial era.

A room, all white, is too simple and clean. If you add a French or European pattern on the wall, it will make people feel differently, or become a pastoral or retro style.

"Now people are demanding more and more personalized life. A laptop has joined the unique pattern facade, which has become out of print, and the price has gone up naturally."

Wu Haiyan, vice president of the school of design and art, The China Academy of Art, told reporters that the pattern design pattern that has been formed over the years is that clothing design is clothing design, architectural design is architectural design, industrial design is industrial design, and is not suited to the needs of the big industrial era.

"Pattern design should be universal. The patterns on bicycles can be used for clothing, clothing patterns, and also for automotive design."

She also said, for example, a 10 yuan / meter dress fabric, if added to the popular consumer's creative pattern, the price may increase to 100 yuan / meter, that is to say, the price has increased at least 10 times, and some even thousands of times.

"If this pattern becomes a fashion, there will be many people to consume it, which can promote consumption. This is particularly evident in the clothing industry.

This pattern is popular this year, and the pattern will be popular next year, leopard, twill and Popper dot. These patterns will be added after processing.

Wu Haiyan said.

"It's not so easy to get a big order."

Chinese products lack original creative patterns.

For a long time, our country has been in the "world factory" status. How to pform from "made in China" to "created in China" will be a major challenge for us. It is also faced with a bottleneck that needs to be solved urgently.

"If a product is not creative and designed, it will completely plagiarize others' designs, not only will the price be bad, but it will also lead to a tort dispute, let alone the international pricing power.

It's not easy to get a big order, because it has no core competitiveness at all. "

Sun Shouqian is working on the pattern design of women's ornaments recently. He has just returned from Japan. He found that Japanese jewelry accessories such as earrings and bracelets are all very small and exquisite, but the selling price is more than 2000 yuan. In Yiwu products, a female ornament needs only 5 yuan or even less.

"In other words, a woman's jewelry in Japan is equivalent to our sacks of female accessories. Although it is a bit exaggerated, it can be seen how important the creative design is."

"The women's clothing industry in Hangzhou has a long history, but because of the lack of fashion frontier design, it has always been the low-end export route and" dressing for others ".

In addition to the lack of design, the processing of OEM is still lacking brand influence. Over the years, the clothing design in Hangzhou has greatly improved, but there is still a big gap between the two countries.

Sun Shouqian said.

"Pattern design can not be separated from products".

Chinese elements have market but need improvement.

What is the principle of design? "Besides art itself, it is more important to consider the needs of consumers."

Wang Yipeng, general secretary of the school of architecture and design of the 2008 Olympic gold medal designer of China Central Academy of Fine Arts, thinks so.

He gave reporters an analogy. Now the design of mobile phones has broken down the market. Young people's mobile phone accessories are exquisite and beautiful. CRBT, chord, MP4, appearance and touch are all available, but the mobile phones of old people are different. Old people have poor memory, and some even design single key dialing, designed according to different consumers.

When it comes to the design of China, Wang Yipeng regretted that the current "Chinese design" has not become the mainstream of the design world. From the exhibition, we can see that the European and American design still holds the absolute right to speak.

In fact, China's design level is comparable to that of Europe and the United States, and we have many advantages, such as the use and control of Chinese elements.

"We should say that there are many patterns in our products, but the patterns are out of the product itself, and many products abroad are abstract and integrated into the product."

"We also see that many foreign studios make Chinese elements beautiful, but after all, they are foreigners' works, and the designs are" not China ". This also gives us some inspiration. Chinese elements have market, but need improvement. The European market is more willing to accept traditional Chinese design with modern elements added.

Therefore, as long as we stick to it, as long as the Chinese design community persists, we believe that one day, "Chinese design" will be integrated into the mainstream of world design.

Wang Yipeng said.