Early Autumn Listing Is The First Step: Let People Call "Too High Profile".

This summer is still in the scorching sun, over there.

"No discount" autumn clothes rush to market

The quality is similar to that of summer wear.

Since the beginning of July, the summer wear of the major brands of provincial capital has started the "promotion war", with the discount strength mostly around 50 percent off, which is quite "tempting".

A number of shopping malls staff said that this summer discount is indeed more than half a month ahead of schedule in previous years, many of the special summer clothing has been pferred to the lowest early.

The early discount of summer clothing seems to promote the autumn listing of some brands to some extent.

Recently, reporters visited many shopping malls and clothing stores in the provincial capital, and found that some of the prominent positions of the counters had been replaced by autumn clothes.

Although it does not look different from summer clothing, many staff members told reporters that the material of these autumn clothes is slightly thicker than that of a cool summer dress.

"It's autumn clothes. Actually, it belongs to the pition from summer to autumn."

In the interview, a saleswoman of a women's clothing shop near the spring square of provincial capital said that this was the first batch of autumn clothes on the counter last week, which was more than half a month ahead of schedule.

Compared with the discounted summer clothing, the salesperson told reporters that the new listing "

Subsequently, the reporter visited several brands of autumn brand counters that had just been listed, and found that there was not only an attractive discount, but also the price of the new autumn suit kept the customers buying early autumn clothes.

"What? This dress is 395 yuan, and there is no discount.

Is it not the same as the 290 yuan dress that you just tried on? It's still 40 percent off! It's not worth it! "Yesterday, in a brand woman's clothing near a provincial capital of Huayuan Road, a female customer trying to wear clothes asked.

The staff on the side told her that it was a new autumn suit and there was no discount on the arrival just yesterday.

Why do we rush to market in dog days?

Seize the market opportunity is the key

In an interview, reporters found that although the autumn clothing listed on the dog days was not sought after by provincial urban residents, many businessmen told reporters that the time of autumn listing is now advancing year by year.

"This summer clothing market is relatively early, and the time of autumn listing is also about half a month ahead of schedule."

A person in charge of a clothing brand in a shopping mall near Quancheng Road, the provincial capital, told reporters that although the current sales volume is far less than 20% of the sales of summer wear, this is to seize the market opportunities.

"Don't look at it now, but it's a big profit! Now selling an autumn suit is almost the same as selling three or four summer wear."

During the interview, Miss Lin, who ran the clothing business for many years in the provincial capital, spoke of the important reasons why businessmen now rush to the autumn wear.