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Double Star: Seize The Personalized High-End Market In The Most Developed Countries

2010/8/4 11:15:00 52

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As export competition intensifies and raw materials and labor costs continue to improve, the Binxing group adjusts its strategy in a timely manner and relies on technology upgrading to strive to create the world's leading brand of core technology for vulcanized shoes, which has won development space in the high-end market. Originally, the export of double star shoes was mainly based on price fixing, and now dominated by new technology and high quality, so as to seize the personalized high-end market of the most developed countries. Since last year, under the intense competition situation, the export volume of double star shoes has not declined but increased by 30%.

Recently, in the production workshop of the double star Lu Zhong company, reporters saw that workers are stepping up efforts to build a group of high-end leisure sports shoes tailored for American customers.

Double star Lu Zhong company

Gym shoes

Factory director Jian Zhaohong said: "this is a new product developed by us this year. We have made some innovations in the materials, printing technology, and the customers.

Only this variety, this year our customers give us 180 thousand double orders. "

In the past, the export orders of the double star Lu Zhong company were mostly low-grade rubber shoes products, and low profit earned low profits.

After the outbreak of the financial crisis, the competition of low-grade shoes exports became increasingly fierce, and many shoe factories with insufficient strength went bankrupt.

In order to overcome the unfavorable factors, the two stars adjust the strategy in time, accelerate the development and design of new products and the application of new materials in several shoe making bases, and launch a number of high-end and personalized products, so that enterprises can successfully break through in the predicament.

The leader of the double star Lu Zhong company said: "before our products were

Low grade shoes

The profit of a pair of shoes is just a few cents. Now our products are from technology, materials, etc.

quality

The grade has been greatly improved, and profits have been more than ten times as much as it used to be. Now 60%-70% is a high-end product.

Diving professional shoes even customers feel that production is very difficult, customers from the south along the way, looking for a number of enterprises, especially foreign-funded enterprises, have encountered a wall, failed.

In the end, they placed their hopes on binary stars.

The company has produced a diving shoe with super customers' expectations through a series of technical tackling problems.

In April this year, the two stars won the award of CBI, the largest footwear dealer in the United States, for innovation, excellent products and technology.