American Consumers Spend Nearly $8 Billion On Sports Apparel.
According to the United States
Sporting goods
NSGA (National Sporting Goods Association) latest research statistics show that last year (2009) American adult consumers spent nearly 8 billion dollars on sports logo clothing.
This report lists sports fans who go to watch or support sports, and categorizes 14 major sports events and analyzes the amount of money they spend on sports logo clothing and the place to buy.
The adult consumer, referred to in the report, aims at consumers over 16 years old.
In sports logo clothing consumption market, men
Consumption ability
It is significantly higher than that of women.
In the consumption amount of 8 billion dollars, the male consumption ratio accounted for 60.9%, while the female only accounted for 39.1%.
In the past 20 years, American sports logo recognition has gradually become one of the key products of a full range of sports products retailers and special sports products retailers.
From a regional perspective, the consumption rate of sports fans in the southern United States is 34.9%, the consumption ratio in other three districts is close, 23.6% in the north and the north, 22.3% in the northeast, and 19.2% in the West.
However, if the purchase amount is used to distinguish, the report shows that the Northeast has the most loyal fans, although only 18.2% of the total population of the United States, its loyal fans' spending power can not be underestimated.
This year (2010) June
Chicago
The ice hockey team Blackhawks won the STANLEY cup (Stanley Cup) championship. It has been 49 years since the last win. The Chicago municipal government held a special street celebration in June 10th.
It is understood that when the Black Hawk decided to enter the championship match, it was obvious that the commemorative goods of the team gradually increased in the market.
Messi, a well-known US Department store, launched the Black Hawk commemorative Jersey. FannieMay, the dessert businessman, also launched the commemorative chocolate.
On the day of the parade, enthusiastic fans all wore the champion jerseys to celebrate the long-standing trophy. The procession was full of fans of crazy celebrations, and the streets were packed with people. An estimated 400 thousand people participated in the event.
The support of the American people for sports is evident.
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