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The Shoe Market Is Weird: Consumers Suspect ADI And ADI.

2010/8/3 16:35:00 283

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In August 3rd, a consumer habit was called "

ADI

"One of its own names is"

Adivon

"A typical triangle composed of three stripes is characterized by one, and three stripes are replaced by an inverted triangle logo; an English logo is Adidas, one is called Adivon; the other is a household sport.

brand

One is also the main sportswear and so on.

Yesterday, Mr. Wang made a phone call and put forward his own doubts: "what is the relationship between Adidas and Adi Wang? What is the brand of the new adidas, which is a brand of Adidas?" and confirmed by a reporter's investigation: Adidas does not have 10 Fen relations with Adi Wang.

Question: is the family name "ADI", is it a family?

"My son spent 90 yuan on the first two days to buy a pair.

Gym shoes

I felt strange when I came back. My son said that it was called Adi Wang, but it looked very special, like Adidas, and did not know what the two brands had.

Mr. Wang told the reporter that the brand of Adi Wang is a inverted triangle made up of three thick lines. At first glance, it is very similar to Adidas, which is made up of three thick lines and a positive triangle sign.

Mr. Wang pointed to the three stripes marked on his son's sneakers and said, "aren't these three bars exactly the same as Adidas's classic designs? Think again, these two brands take the words of ADI, do you know if they are a family or a fake?"

Investigation: like, it is really like!

Reporters then searched the Internet for "Adi Wang", but found that the brand has long been the focus of Internet attention: "king of Shanzhai" and "Kuso brand".

Many titles have been placed on her head by netizens. Spoof posts have become a unique way for netizens to be concerned about becoming the largest brand in China.

And in the 3 sets of CCTV, 5 sets and Hunan TV's continuous broadcast of the ads, the Internet on Adi Wang's discussion has been brought to a climax. With the "I mcoming" roar, brand name, brand LOGO and advertising style are very similar to Adidas's ADI king.

When the reporter came to Adi Wang store near Natai shoe city, more similarities between Adi Wang and Adidas showed: the shop facade with black color, the style and design elements of store products, and the sportswear in the store occupied the main business.

Viewpoint: "I have nothing to do with him."

However, from the two sides of Adi Wang and Adidas, the reporter came to the conclusion that the two brands had nothing to do with it.

At the two floor of the Adi Wang store, reporters saw the staff of the sales center of the Northeast District of Adi Wang. They told reporters: "we have nothing to do with Adidas. Our headquarters is in Quanzhou."

The staff also told reporters that Adi Wang in the sports goods market, is a middle end brand, in 2009 in Shenyang built this large image shop, currently in Shenyang only this image shop, mainly for wholesale business, in the future may expand further to business and other places.

In the Adidas store in Shencheng, the reporters visited several randomly. When the reporter asked the salesperson, "what do you have to do with Adi Wang", all the answers obtained are all negative.

The reporter dialed the Adidas service hotline and got the answer almost the same: "Adidas has nothing to do with Adi Wang!"