Children'S Wear Selection, Why Not Find A Foothold?

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Children's clothing industry homogenization today, many enterprises do not seem to be able to walk out of this muddy.

The concept of brand is by no means creating a price that can not be expected, but of course, it is not to seize the market share and increase popularity at all costs. Finally, it can only rely on discounts to maintain a precarious business.

I believe that the brand is expressed through products, the concept of a wide range, can include life and work learning.

In this brand idea, we must conform to the needs of consumers rather than wishful thinking.

With the development of human civilization, what people need is absolutely not a reliable clothing that can keep warm.

Throughout the market, homogenization is serious today, once the brand has been accepted by the consumer's unique culture, it has become a consumer chasing after the object, because consumption needs such a brand to meet the spiritual needs.

Why can't we find a foothold?

For entrepreneurs, it is not.

Here is an analysis of the concerns of children's clothing entrepreneurs or investors in choosing brand projects:

1, I have not seen the brand of children's clothing all the time, but almost a lot of brands are different in brand slogans, but they are very similar in design, generally lacking in strength.

2, brand slogan is different, but there is no new meaning, brand culture fulcrum is not new and unattractive.

3, join the conditions, sales strategy strategy monotonous, resulting in feeling tired, coupled with many brands do not stop the discount, so that all those who are looking for projects are deterred;

4, some children's clothing brands in China are short in time and the company's strength is not strong enough, which is a factor that makes investors hesitate.

5, many brands play the name of foreign devil, whether it is true or not.

6, the brand is too broad and not deep enough, some quality still has problems, but the publicity is strong, resulting in the decline of credibility of brand advertising.

The flowers are flying out of the short term interests.

Children's clothing brand investment is inseparable from the terminal consumer market orientation.

Whether it is business investment, or franchisees looking for brands, the first factor to consider is: what consumers need, what services can I provide them?

Looking at the phenomenon of slam copying in China's children's wear market, it is not difficult to draw a conclusion: many children's clothing enterprises only see the immediate benefits, but then they lose their selves with the mature brands. This is the "gravity" of many children's brands.

Homogenization competition always appears smoky and lets consumers spend their eyes in the smog. Anyway, they still have to discount at the end of the year, or they are almost all...

In other words, plagiarism can only make the brand children's clothing enterprises play the edge ball, and can not reach the true grade level.

Every brand should have its own unique things. The eyes of consumers are bright. The gourd for changing the soup is no longer a novelty.

Of course, there are many children's clothing companies do well.

For example, the mini house minihouse children's clothing, when you open this children's brand website, may be surprised: why is the orange style? Think carefully about what is orange? For example, the annil's children's performance is most vividly.

Mini houses and Ann's are all good brands.

The interests should be taken into account, and competition is still necessary. But we are looking forward to innovative competition, which is a precondition for the development of children's wear.