Hangzhou Ranks Second Only To Beijing Shanghai In Terms Of Luxury Clothing Consumption.

Hangzhou Tower shopping mall, intime department store and Jie Bai recently announced the sales figures for the first half of this year, and Hangzhou people's consumption enthusiasm continued to increase in the first half of this year.

According to the Trade Bureau statistics, Hangzhou department stores in the first half of this year Market Sales of 6 billion 85 million yuan, an increase of 23.88% over the same period, of which eight become clothing, gold and silver jewelry, cosmetics, footwear and other commodities.

Amazing consumption capacity of luxury goods

Luxury brand Chanel boutique sold at Hangzhou Tower shopping mall in November last year, and its sales remained high. Now it sells at around 15 million yuan a month, and LV has a monthly sales volume of 20 million yuan.

Tong Minqiang, general manager of Hangzhou Tower shopping mall, said that the sales volume of the Hangzhou Tower shopping mall in the first half of the year was 2 billion 538 million, an increase of 30.6% over the same period last year, and the profit was 306 million, an increase of 17.9%. In addition, jewellery grew by 43.5%, and clock ornaments increased by 18.8%. The growth was mainly driven by these high-end products. According to the statistics of Hangzhou Trade Bureau, the consumption growth of three items of clothing, daily necessities, jewellery, jewellery and jewellery in Hangzhou market will increase by 23456 in the 1-6 months of this year.

Larger than 30%.

In the industry, Hangzhou has Luxury goods Third, the city's luxury consumption ranks second only to Beijing and Shanghai. Some luxury brands even take Hangzhou as the first stop to enter the Chinese mainland market. A luxury kitchen brand in Germany opened its first store in Hangzhou Tower shopping mall.

Comprehensive development of department store chain strategy

In the semi annual report released by intime department store, the sales of 16 chain stores increased year by year, and 1 stores decreased. Among them, sales of Yintai Wulin store increased by 1 billion 10 million yuan, an increase of 12%, the sales of Yintai West Lake store increased by 350 million yuan, the growth rate was 16.6%, the sales of Yintai Qingchun store increased by 166 million yuan, and the growth rate was 217.1%. Besides, Jinhua Tiandi store, Ningbo Jiangdong store, Xiantao new store and Hangzhou Fuyang store opened for another year without being counted.

Intime department store will develop strategic positioning as chain store, as well as Hangzhou lakeside famous street two phase, Cixi Yintai Tiandi, Taizhou Jiaojiang store, Hefei overseas Chinese square, Yintai online shopping mall, Xi'an Datang night city, Hangzhou Yintai urban complex, Fenghua Yintai Tianjing, Wuhan Yintai Tiandi for the preparation of new projects. Chain strategy is conducive to enhancing the bargaining power of shopping malls. Intime department store said it has signed a strategic cooperation agreement with 188 brands. Yintai provides preferential treatment for its area, location, discount point and payment time. The strategic cooperation brand will provide store support for Yintai department store and provide unique products.

Expansion of shopping malls may affect growth

In the past two years, Hangzhou The area of shopping malls increased by three or four times. Not only did the original shopping centres take the initiative to expand their capacity, but also the outsiders of the Mixc and Bailian atrice. In the half year report released by Xie Bai, the main business revenue was 884 million yuan, an increase of 11% compared with last year.

According to the insiders, the shopping area has expanded too fast in recent two years, and the growth rate of consumption has not kept pace with the growth of some shopping malls. In the second half of this year, the overall sales of Hangzhou shopping malls will be tested and not entirely optimistic. However, according to the survey, the per capita shopping area in Hangzhou is still lower than that in Shanghai, so there is still potential to be explored.