Fujian Shoe Machine Stabilize Local Market And Expand Southeast Asia

　 Wu Jianjun, owner of Hong an (Fujian) Machinery Co., has been paying close attention to the situation in Vietnam and India recently. Under the premise of stable domestic market share, Wu Jianjun began to consider expanding the focus of the market, and Vietnam, India and other places became the preferred place for Hong an machinery to expand the market.

Fujian is one of the three largest production bases for shoe machines. The products of some shoe making machinery enterprises have basically covered all the links of shoemaking process, fully equipped with the output capacity of the whole plant. The technical content and grade of the products are close to or even exceed the level of Taiwan shoemaking machines. They are quite characteristic in the level of product technology, production management and marketing, and some products have been exported to Europe and Southeast Asia. As the most important production area of shoe machine in Fujian, Jinjiang shoe machine has become the main force of Fujian shoe machine impacting the international market. Local shoe machine enterprises including Manchu shoes machine, Hongan machinery and so on have all cast their sights on Southeast Asia.

Local market capacity stable

As a complement to the footwear industry in Jinjiang, shoe-making machinery was originally derived from Taiwan. Now many shoe making machinery manufacturers in Jinjiang are agents of the shoe making machinery enterprises in Taiwan area. By selling, assembling, repairing and servicing, they finally master the core technology, forming their own development capability and transforming them into their own products. In the process, Jinjiang also produced a large number of excellent shoemaking machinery enterprises. In the development process of over 10 years, the shoe machine in Jinjiang has basically been able to form an effective supporting supply to the footwear industry. However, because of the over reliance on the local shoe industry, the local shoe machine industry is lack of sufficient innovation ability. The homogenization phenomenon is very serious. The total market volume of shoe machine industry in Jinjiang has been stagnant. This has also become the confusion of the development of many shoe machine enterprises in Jinjiang.

"In the eyes of outsiders, the shoe industry in Jinjiang is in great demand. There is nothing wrong with this sentence itself, but the large market demand can not afford the common frustrating of many enterprises. Over the years, the demand for shoe-making machines in Jinjiang shoe industry has reached a relatively stable level. If there are no major accidents, the local shoe machine market will remain at a relatively low level every year. Wu Jianjun told reporters that in his view, like the development of downstream shoe material factories and finished shoe factories, the demand of local shoe machine market for products has tended to be stable, and explosive development will hardly happen in a short time.

The stability of the local market is only one aspect. For the shoe machine in Jinjiang, there is still a short board to survive in the local market: R & D. "All along, the shoe machine made locally in Jinjiang is only modified on the basis of the shoe machine in Taiwan. It is very difficult for any enterprise to get the machine that is completely designed and developed independently. When the market demand is strong, the short board will not show up. But when the market demand becomes stable, it is obvious that the shoe machine in Jinjiang is not enough. At present, the demand for shoe machines in the shoe machine market of Jinjiang is mainly concentrated on the high-end shoe machine, which is difficult for local shoe machine enterprises to meet. This has led to the fact that although the market space is still in existence, the local shoe machine can not enjoy the situation. " A boss of the shoe machine company, who did not want to be named, told reporters.

Zhang Jiameng, general manager of Fujian hi climbing sporting goods Co., Ltd. also shared the same view on this issue. "If enterprises are in a period of steady development, no one will buy machines on a large scale. After all, buying machinery and equipment is a long-term investment, and unlike other investments, the machine will only depreciate after buying it, and it will not appreciate. Even if the purchased machine is sold, it will not be as good as scrap iron. This is also one of the problems that many downstream manufacturers consider. " Zhang Jiameng said.

Top priority in Southeast Asia

The development space of the local market is limited, and the foreign forces have also increased the snatching of the Jinjiang market. Under the internal and external troubles, many shoe machines in Jinjiang began to expand the pace of market space step by step. In the step of developing the shoe machine outside Jinjiang, the market represented by India and Vietnam became their first target.

"India has a very large market space. Previously, these markets mainly exported rubber and imported shoe materials. Now these regions have begun importing shoe machines and independently producing shoe materials. At the same time, there is no mature shoe machine enterprise in the locals and can only be imported from other producing areas. For us, this means opportunities. After all, compared to Taiwan shoe machine, Jinjiang shoe machine has a higher cost performance. " Wu Jianjun said that since last year, hung an machinery has increased investment in this market. Now, the proportion of export is about 30%, and the India market accounts for 10% of the total sales of Hong an machinery. "The proportion of the future will be even higher." Wu Jianjun said.

While the other leading enterprises in the country are full of praise, they regard the export market as the basis for their survival. "Now, the sales volume of the local market is very low, and our market is mainly concentrated in Southeast Asia and the Americas. Among them, the emphasis is on the Southeast Asian market, especially the Vietnamese market. Although Vietnam is only a developing country, many of the shoe factories in this area are processed for Nike and Adidas, and the requirements for machinery and equipment are very high. Our products just meet their needs. " Ding Yufeng, general manager of the group, said.

Although the prospects for the development of local shoe machines are very promising, Wu Jianjun is also worried that there will be various problems, and in his concern, the exchange rate issue is even more prominent. "We received a Vietnamese order last year. At that time, it was already at the end of the lunar calendar, so it was not until after the new year that the goods were delivered. As a result, at that time, because the exchange rate fluctuations were more severe, we could hardly make any money when we finally delivered the goods. For such an experience, Wu Jianjun is also very helpless.

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Jinjiang shoe machine orders in the first half of the year "outbreak"

Several shoe factories in Jinjiang have shown relatively good momentum of development this year. For the shoe machine in Jinjiang, the first half of 2010 is a half year in which they have been relatively relaxed in recent years.

"According to the data obtained from me, this year's shoe manufacturers in Jinjiang generally perform well, and many enterprises have exceeded their orders in the same period in 2007." Ding Yufeng, general manager of full reputation group, told reporters. In addition to the position of general manager of the group, Ding Yufeng has another status: Secretary General of Fujian shoe machine Association. Ding Yu Feng knows all about the development of local shoe machines.

Wu Jianjun, the owner of hung an machinery, also verified Ding Yufeng's view. "By May this year, the order volume of our company has exceeded the order of last year." Wu Jianjun spoke happily to reporters.

Entering the 2010, many local shoe factories and shoe factories have further expanded their production lines. Correspondingly, these enterprises have gradually increased their demand for all kinds of shoe-making machines. At the same time, the sports shoes industry, represented by Hebei, Henan, Jiangxi, Hunan and so on, has gradually risen, and the counterparts in Jinjiang prefer the Taiwan machinery. The sports shoe manufacturers in these areas prefer to use the "Jinjiang" shoe machine with higher cost performance; during the global financial crisis, shoe makers have consciously reduced their inventories, and now the stock has been digested, and the market has a good trend. Many shoe makers have begun to stockpile their stocks just as before the financial crisis.

Informal essay on Economics

After market expansion

For the shoe machine in Jinjiang, the extension of the market is rather helpless. In their eyes, if they can, they still want to put their shares in the local market represented by Jinjiang and Putian.

However, an unquestionable fact forced them to carry out such arduous journey: the shoe factories and shoe factories of the local shoe factories are already demanding the shoe machine enterprises.

Jinjiang shoe machine has also been brilliant: with the ability of imitation, Jinjiang shoe machine once played the biggest shoe market in Jinjiang, which was the largest market share in Taiwan. Five years ago, Jinjiang shoe machine occupied 80% of the local market share and reached a peak. Now, the figure is less than 30%. 50% of this loss is carved up by the "defeated soldiers" of Dingsheng and Tien gang from Taiwan.

He laughs best who laughs last. With the ability of imitation, Jinjiang shoe machine may become the boss when the market is expanding rapidly, and even the object of imitation is "falling into a flowing stream". However, when the market tends to be stable, what can Jinjiang shoe machine do with others? Perhaps today, Jinjiang shoe machine can still rely on the advantages of cost-effective to Vietnam and India market to earn a few more years, but when these markets for shoes machine requirements have also been raised, Jinjiang shoe machine and where to go?