Shoe Companies Are Eyeing The Market Cake Of "Outdoors".

07, 31, the Chinese footwear industry is moving forward. Outdoors "Direction. The professional outdoor crowd is still a niche market in China. Many outdoor enterprises in the early years regard this as a goal, so as to get a share in the professional outdoor market. With economic growth, many families are more willing to spend more on leisure and health, and more outdoor businesses are looking to the public. market The "Outdoors".

The so-called "Outdoors" is different from the general meaning of outdoor outdoor high difficulty and high risk, and more inclined to leisure and entertainment. Such as short distance hiking, mountaineering, Lake camping, fishing, self driving, picking, seaside barbecue and so on. Compared with the general sports, "outdoor outdoor" means outdoor recreation. While exercising, it is free from the restrictions of the venues, and is more free and close to nature.

China Outdoor Leisure time How big is the market? No one can make an accurate prediction at present. But the great success of the traditional sports brand in the early years undoubtedly gave the Chinese outdoor leisure brand great confidence. It is understood that with the increasing number of holidays in China and the popularity of private cars, urban residents under strong pressure of living and working are increasingly keen to "go out of their homes". The sales volume of outdoor sportswear and equipment in China was only 100 million yuan 7 years ago, and by 2007, the figure had reached 2 billion 600 million yuan, according to figures from an outdoor Asia Exhibition. It is predicted that in 2010, this figure will reach 6 billion yuan to 8 billion yuan.

In the future, the shoe-making industry that wants to get gold in China may only promote the concept of "Outdoors" steadily, in order to harvest even greater surprises. Because of the extreme emphasis on technological innovation and the high technical threshold, the professional sportswear has caused great pressure on the latecomers. Moreover, the brand image that these enterprises have built for a long time is more like an invisible wall, which is blocked by the new generation brand. Instead of spending energy on the professional sportswear market, it is better to start a new fashion and create a fashion movement concept.

First of all, diversified development of sales channels is the only way for shoe companies to explore growth. Outdoor leisure enterprises based on the mass market should be the same. Shoe enterprises can sell through channels such as online shopping and group buying, so as to open up the enterprise market. Network is also an important part of it. The Internet can interact directly with netizens, and shoe companies can convey a kind of life attitude to people through the Internet, and call for people to get close to nature.

Secondly, the breadth and depth of product line is the core competitiveness of shoe enterprises, and shoe enterprises are constantly strengthening the pace of independent innovation. When shoe companies are expanding sales channels, they should also pay attention to whether products can keep pace with marketing and become the key to competition among shoemaking enterprises. At the same time, increasing the R & D design talents and recruiting high-level talents of excellent design and technology, building a raw material laboratory, and creating a first-class outdoor design base are the inevitable development of shoe enterprises.

Thirdly, the functional definition of professional outdoor products has been established by international standards, but there is no "Outdoors" yet. An industry insider in an interview with reporters said that if the industry standard can be formulated, it will undoubtedly increase the industry access threshold. The industry standard is also one of the best ways to avoid vicious competition in outdoor products market.

At the present stage, China's "Outdoors" is like the "Korean outdoor" industry competition, such as "grass growing", the industry supporting chain is relatively fragile, and there is no absolute leading enterprise or brand with appeal and influence, while the overall market volume is expanding, but it is still limited. In the face of this huge market cake, shoe companies are eager to be divided.