International Clothing Brand Hits China'S Expansion And Tastes Sweet

After H&M, ZARA and other international clothing brands tasted the sweetness of expansion in China, GAP, the largest clothing retailer in the United States, finally came late.

In order to better adapt to the Chinese market, GAP launched the Chinese name of "Gapu".

Although there were only four stores entering the Chinese market, the total area was about 1000 square meters.

GAP Beijing flagship store is located in the APM mall of Wangfujing street. Another 1800 square meter store will be located in the joy city of Chaoyang North Road. Each store will include all products of men's and women's wear, children's wear and baby's clothing.

At the same time, GAP e-commerce website will also follow up.

GAP said it will be stationed in the two or three tier cities in 2011.

As a warm-up, he will hold two recruitment sessions in Shanghai and Beijing in early August. GAP stakeholders told the Beijing Morning Post reporter that the posts covered all levels from the grassroots to the store manager.

"Compared with the global rivals ZARA, H&M and UNIQLO, GAP went to China for at least 3 years."

Analysts pointed out.

Yang Deming, President of GAP China, did not think so. "We think it is the right time."

Although pricing in the Chinese market has not yet been released, analysts generally agree that GAP will be very similar to the pricing range of ZARA, H&M and UNIQLO.