Who Is The Best Seller This Year? Promotion Of Three Major Stores

3 years ago, Guangzhou's first department store's half off promotions launched by friendship store caused "crowded people on the scene" and "off street congestion" became a hot word in the city. It also stirred up a seemingly calm spring in Guangzhou's department store.

Last weekend, when the "friendship" again hosted a member's day of enjoyment, there had never been any competition scenes. The other two stores in Beijing, the new Daxin company and the Tianhe City department store, launched a promotion to zero hour.

The smoke of PK in the three big department stores has just dispersed, and the change of consumption ecology caused by Guangzhou has also caused the cold thinking of the relevant people.

Who is this year?

The electric appliance won the crown and the garment was second

Compared with 3 years ago, Guangzhou

However, watching the sales promotion of Guangzhou department store, reporters found that many changes have taken place in the past 3 years.

The clothing consumption that occupied the first place was still hot, but the top of consumption was occupied by more high-end products such as electrical appliances.

Reporters understand that last Saturday's Guangzhou friendship list, jade ornaments, gold and other luxury goods, precious metals and collectibles became the new favorites of consumers. In terms of air-conditioning, fridges and so on, there were over 1000 electric appliances sold in the quarter, and nearly 800 sets of high-end LCD televisions.

According to the relevant person in charge of new Beijing Road store, the limited price air conditioners and LCD televisions on the day of promotion were sold out in the morning. The growth of electrical appliances increased by 10 times than that of weekends. The top grade cowskin mat with a price between 1000 yuan and 2000 yuan was also touted, and more than 300 pieces were sold in a day.

The three shop

It is not a deliberate attempt to win a gold rush.

In the hot July, the three major department stores were also promoted at the same time, which is rare in the commercial history of Guangzhou in the past ten years.

Insiders believe that this is a manifestation of the upgrading of Guangzhou's commercial war, and for such a big car crash, some people worry that there will be a negative impact.

In this regard, Jiang Guoyuan, deputy general manager of Guangzhou friendship, believes that the charm of business lies in change, and the business atmosphere with topic is also a good ecosystem.

"The key lies in how businesses do their own business".

Jiang Guoyuan told reporters that friendship "VIP summer honor day" will be held 1-2 times a year, but friendship store has been trying to improve the details of services.

The event has adjusted the queues of customers who complained before. The store has set up more than 120 checkout stations, more than double the normal level, and has increased by 50% over the past year. Meanwhile, the "cross floor collection" method has been adopted for the first time to effectively alleviate the queuing problems of customers. The opening of the gold rush station on line 5 has not only brought new incremental guests to the activities of the day, but also effectively dredged the crowded "dragon" in the past.

The new Daxin and Tianhe department stores said that the promotion was not a deliberate crash. It was planned more than 1 months ago, and is mainly intended to give back to consumers.

"We are not worried about the crash. After all, we have a misplaced target audience."

New Daxin relevant responsible person said.

In this regard, insiders believe that the same day, the three major stores in the same way to fight the market, indicating that the summer price reduction staged in large areas.

Continuous rainy days and continuous high temperatures make this summer's department store retail industry complicated and confusing. Sales promotion can highlight the business advantage of "cash is king".

However, this is also a critical moment to test the innovation and service of Guangzhou department stores. Otherwise, consumers may be annoyed by continuous discount sales and suffer from "discount fatigue".

At that time, businesses will have to face a situation where the gains outweigh the gains.