Spain'S Apparel Accessories Show Up

According to the "Expansion" daily report quoted KantarWorldpanel data, (2009) Spain's clothing expenditure fell by 8.4%, while clothing accessories stores and sales increased, Misako and Aita two apparel accessories stores last year grew 11%, and the accessories Department of the famous fashion brand Mango increased its total revenue from 8% in 2008 to 9% last year. It is estimated that this year (2010) will increase to 10% at the end of the year.

LouisVuitton and Gucci and other international boutique industry achieved revenue last year, mainly from accessories revenue growth. Royal Spanish brand Loewe is concentrating on leather and accessories design.

Due to its strategy of concentrating on leather and silk accessories, Hermes grew by 8.5%, and accessories accounted for 43% of its revenue from last 2008 to 49% last year.

In the top quality industry, leather goods and accessories (including shoes) account for 42.5% of total revenue and 17 billion euros in revenue, and leather accessories of large fashion chain stores have 5 billion 350 million euros in revenue, accounting for 17% of revenue.

According to Iese Business School professor Alberto Fernandez Terricabras (also partner of Aita), under the environment of economic depression, clothing accessories can grow against the trend. The main part is that the unit price is lower than that of ready-made garments, and the replacement parts are more economical than clothes. The general consumers still have the demand for buying, or use for themselves or as gifts. Last year, the average consumer expenditure decreased by 7%, but the number of garments purchased only decreased by 1.7%.

Another reason for the growth of the accessories market is the existence of a low price niche niche market. Accesorize, Claire and Sixy Bijou Brigitte are actively entering the Spanish market.

Spain's accessories accessories pioneered Madrid Fun&Basics (founded in 1994) and Barcelona's Misako (founded in 1998), Misako adopted a low price strategy, and continuously launched a new model, revenue grew rapidly, one of the founders in the beginning of this year, another Urbaks brand.

Bimba&Lola was founded in 2006, and now it also runs apparel accessories. (the company is famous for its clothing brand Adolfo Dominguez for its niece, while AdolfoDominguez also has Accessories Department).

Zara's Inditex group was founded in 2008, Uterque has strong revenue growth and has expanded its foreign market.

Carolina Herrera (CH) entered the enterprise gift market formerly dominated by Loewe.