Local Brands Prove That They Are Not Afraid Of International Giants.

July 30th, recently, there was news that the international giant Adidas , Nike The continuous sinking of the two or three line cities on the channels reflects that the international giants have already made preparations for adjusting the sales channels and product mix, and will actively "kill" into the cities with lower consumption level in the next one or two years. This also means that the domestic brands are facing greater challenges. How to deal with the local shoe brands in this hard fought battle?

There are also many people in the industry believe that the two or three tier cities will not be a strategy of Nike and Adidas. They have been developing in the mainland of China for more than 10 years, and have always been aware of the demand of mainland consumers for high-end products, and understand that low-end products are not the source of profits. In contrast, local brands have advantages over the two or three tier cities. On the one hand, the market is more familiar with local brands. On the other hand, the relevant brands have already had a sound distribution network in related markets. If Adidas, Nike makes the deployment, it will be regarded as "one more local brand competition" for the domestic shoe brand. At the same time, domestic brands will conspire this marketing revolution, and take practical actions to prove that local brands are not afraid of the footwear giant's movements.

First of all, strengthen channel construction. brand confidence

Channel construction is an important carrier for sublimation and communication of corporate brand image. It is also an important means for brand to attract consumers' eyes and effectively carry out brand publicity. It is also the decisive role of the whole enterprise in the development of brand. Taking a look at the market deployment of shoes and clothing brands in China, shoe enterprises are trying hard to attract consumers' attention, holding preferential activities and promoting network promotion. And constantly strengthen the exposure in the core cities, and strengthen the coverage ability of low-level cities. Specifically, that is to enhance the quality of the shops in the core cities - optimize the location and expand the area, and increase the number and breadth in the three or four tier cities. From product R & D to production and sales, every step of shoe manufacturers has been determined to strengthen channel construction.

Secondly, improve technological content and enhance brand image.

We know that a shoe company should not only have strong brand reputation, but also the quality of its products. We have seen that the domestic shoe brands are constantly upgrading the high-tech industrialization of products, and we should closely integrate research with production based on the operation process of the technology center. And technology development and production are closely linked to form an organic whole, and become an effective way to enhance the self development and market competitiveness of shoe enterprises, and promote the progress and development of shoe enterprises' own brand pillar industries. We should intensify our efforts in scientific research and development, and strive to create more scientific and technological achievements that support shoe companies to become based on the market. Efforts to guide consumers through technological achievements to focus on products, pay attention to scientific research results, thereby greatly enhancing the brand image.

Finally, deep tillage terminal services provide a large market share.

With the advent of an era of enterprise quality, the service has become a card that all shoe companies have to play. To develop enterprises, we must rely on customer satisfaction and customer needs. In order to continuously adhere to the quality of service business philosophy, shoe enterprises further increase the selection and inspection of raw materials, production process optimization and strict inspection of product quality, to ensure the hardness of product quality, so as to achieve customer satisfaction products. Discover and satisfy customers' personalized and customized application needs, and target customer satisfaction. Continuously improve service capabilities, and constantly introduce new service products and services to create more value for customers and enhance customer satisfaction. It is also true that shoe companies can seize this development opportunity steadily and expand the market share.

If the local shoe industry has achieved the above three strategies mentioned above, the price reduction of international brands may not be cheap. At the same time, the two or three tier city is the main battlefield of domestic brands, and the cornerstone of enterprises. The shoe giant may not be able to take it in one fell swoop. Let's wait and see.