Exploring The Root Of "Shopkeeper Shortage" In The Clothing Terminal Era

This heavy recruitment notice reflects the great layout of garment enterprises in the domestic market, and also reflects the "shortage of shopkeeper" in clothing industry from one aspect.

Economists once said that when the economic rebound comes to a head, whoever catches the terminal talent will catch the market.

The store manager, who is closely related to the buyer on the front line of the terminal, is becoming the new favorite of clothing retail enterprises.

The emergence of every phenomenon is bound to be constrained by its internal factors. So what is the reason why enterprises encounter "

Direct the store manager

Enterprises encounter "shortage of shopkeeper"

One day in mid May, the hotline of "textile and clothing weekly" rang, and there was some urgent voice on the phone.

"Hello! I am Miss Hu, the human resources department of YOUNGOR company. I want to publish the information about the recruitment manager."

Soon, on the title page of the eighteenth issue of textile and clothing weekly this year,

Recently, this reporter called to consult their recruitment situation, Miss Hu said that the recruitment effect was pretty good, such as Beijing, Guangzhou, Shenzhen, Hunan and other places store managers have been arriving, but there are also some cities Recruitment is not ideal.

In Miss Hu's view, this is because "talent choice is a two-way street".

In Baidu recruitment online search search, "2010, recruitment, store manager" keywords, found a total of 1003 related results.

In the clothing talent network, the reporter saw the online recruitment of "shop manager" post information nearly 1500; and when the reporter search "shopping guide" one post, there are only more than 2600 pieces of information.

As is known to all, a shopkeeper manages a shopping guide at least 2, and more than a dozen to dozens of people, and the number of recruitment information is obviously disproportionate. This also shows that a "long" in clothing store is hard to find.

This marketing expert said that because of the unprecedented importance of enterprises' attention to their terminal stores, it has also made a comprehensive reappraisal of the sales staff who have been fighting for the survival and development of enterprises in the first tier. The conclusion is: they are very important.

The store manager is able to accomplish the performance and profit goals of the store operation with limited resources and reasonable cost, and make the storefronts have sustainable progress.

For shops, more than 90% of shops are open to make money (some stores have "other plans" in terms of strategic layout, image promotion, etc.) and money comes from the performance of stores, and of course, performance is achieved through "people".

Among the five important factors that affect the performance of a store, the human factor is the most important factor.

In the eyes of many entrepreneurs, the success of the brand is closely related to the final performance of the store manager.

Because consumers only see store owners and shop assistants, rather than bosses or designers, in brand stores.

In this sense, all successful terminal sales actually depend on the store manager and shop assistant.

At present, there are more than 1000 enterprises in China's industrial and commercial registration stores, but this is in sharp contrast to the shortage of management and management personnel in Chinese enterprises.

According to incomplete statistics, there are at least 1 million good shop managers in China.

Even some large enterprises with more than a billion yuan assets scale are only understood and treated by traditional family education, including storefront management.

Of course, this is far behind the development of industrial enterprises.