Smart Businessmen And Sports Gold Nuggets World Cup

Nuggets way:

With the help of such a spotlight, a hot trend will be promoted.

The game is a contest between balls. Court The war between brands is also lively. Of the 32 teams, there are 6 sports brands as sponsors and a gold nugget with the world cup. In fact, for these brands, the direct benefit of catching the world cup is far less than that of brand influence in the long run. As the top partner of FIFA, Adidas has much more influence in football than its rivals. This time, they sponsor 12 teams, second more than Nike. But in the design of shoes, Nike won the competition with orange and light purple.

Nike has designed 4 pairs of sneakers for different players, but each pair of shoes is made of orange and light purple. This contrasting color is particularly eye-catching on the green grass. This striking effect not only allows players on the field to accurately determine the location of their teammates, but also designs the passing route more accurately, so that consumers can clearly remember the bright colors on the court. This method also adds to Nike's brand image. "It seems that everyone is wearing Nike shoes because they are very eye-catching on TV," said a German designer.

It's a pity that Nike's fashion brand has failed to catch up with this fashionable baton. However, Adidas has launched a trend of orange casual shoes.

Nuggets two:

Apply the current popular concepts to conform to the trend and conform to consumption.

In this world cup, Nike's story of making a T-shirt with 8 bottles of drink is said to be good. Today, with the worsening of the earth's environment, the concept of environmental protection has become the most fashionable topic at present. Everyone wants to be able to contribute to environmental protection and play a leading role in such a healthy and meaningful sport. The concept introduced by Nike in the world cup undoubtedly provides consumers with a reason to support it. Nike claims that such a practice can reduce energy consumption by 30%, so consumers are sure to cheer for these 30% and join Nike's green fashion team.

Outside the arena, Nike has passed the concept of environmental protection to every shop, and consumers can do it without waiting for the long process from concept year to product when they want to join Nike's environmental team. In Nike stores, although consumers may not always consume Jersey made of 8 bottles, consumers can also choose to use vegetable glue adhesive shoes, organic cotton and recycled fiber manufacturing bags and T-shirts. {page_break}

Nuggets three:

Apply tidal current elements to create practical derivatives.

For this world cup, this technique is mainly aimed at those fans who are chasing fashion. It satisfies their desire to pursue the trend, and the product is practical.

In the summer of 2010, a voice was familiar to the people of the world because of the world cup, which was the low voice of the South African fans. Although this kind of voice is not pleasant to most people, but in the trend of the world cup, whu has become the focus of the trend, and the sales volume has increased sharply during the world cup. After all, whu can only become a star product in that short month. Outdated will be left idle. If you want to make money in the hot social events, you need to create more practical products that match with the practice to win consumers. Of course, this world cup, such a world element as the theme of the launch of the design product is also quite rich, to meet the consumer's pursuit of elements of various needs.