What Should Clothing Industry Protect From Cantonese Controversy?

Since July, with the summer coming to Guangzhou, there is a big debate about the survival of Cantonese in addition to the similar heat. The fuse of this debate is a document submitted by the CPPCC to the mayor, which requires a substantial increase in the proportion of Putonghua broadcasting in Guangzhou TV stations and the reduction of Cantonese broadcasting. Some folk voices strongly opposed this proposal, and interpreted it as the bottom line to suppress Cantonese and provoke the Cantonese culture. Some Guangzhou people invested great enthusiasm in supporting Cantonese.

At the same time, the AQSIQ denied the news that the "China famous brand products" will be stopped, calling it "Misreading" of the individual media, and said that the AQSIQ has not decided that it will stop using the title of "Chinese famous brand products" in the future. Instead, it is studying the strategy of restarting the famous brand in China.

It is necessary to protect national culture and protect national brand in any field. The key is to see how to protect and protect.

In fact, Big international card They will also pursue the maximization of interests. innovate "Enthusiasm turns from productive activities to non productive activities. When product quality is not effectively regulated in the market, enterprises will naturally cut corners and reduce costs. In particular, those products that are licensed by international famous brands in low cost areas are often sold to countries that are not strictly regulated. Jerry building is likely to happen.

There are also individual domestic products. brand In order to survive, change the Chinese logo to English logo, or directly buy foreign trademarks, so that foreigners can easily get profits from trademarks. Similarly, the clothing produced by Chinese enterprises, because of the different trademarks, makes the national costume brand suffer huge losses, which is very unfair to the national costume brand.

　　 Editor's comment: the pursuit of national brand is also a process of rising of national consciousness and national consciousness. What is the rise of national consciousness? Apart from the national system, it is self-confidence. This self-confidence is the national self-confidence of the Chinese nation and the self-confidence of Chinese culture. We are not inferior to others, but we are not mature enough to become strong brands. I believe that with the support of the Chinese people, we will be able to turn the tide and make China a brand power in the near future. Of course, the support here is not blind protection, but some support for those truly worthy of support.