Green Marketing Will Become The Main Theme Of Children'S Clothing Industry In The Future.

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"Green marketing will become the main theme of children's clothing industry in the future."

Chen Dapeng, Deputy Secretary General of the China Textile Industry Association and vice chairman of the China clothing association, chairman of the children's wear Specialized Committee, said in an interview with reporters.

This year, the domestic sales of garment industry experienced a gradual rise at the end of the year after a disorderly operation at the beginning of the year.

But the export situation is still not optimistic. The main reason is that the recovery of the international market economy is slow. The recovery of the economic situation in the United States, Europe and Japan is relatively slow, resulting in a great pressure on China's clothing exports.

Since the outbreak of the financial crisis, the recall of European and American exports to children's clothing in Europe and America seems to be increasing.

According to the latest statistics of the China Textile Association, in 2009 1~9, China's textile and clothing products received 153 warnings from the European Commission's non food quick warning system, which increased 6.29 times compared with the same period last year. The Consumer Product Safety Commission of the United States sent 21 recalls on textile and clothing products to me, an increase of 10.53%. compared with the same period last year.

For this reason, China has implemented the three national standard of children's wear since August 1, 2009, including safety requirements for children's wear ropes and belts, safety specifications for children's tops and safety standards for children's clothing design and production.

The above standards are based on the European Union's EN14682 standard, and some regulations are even more stringent.

This means that there is no "standard deviation" between China and Europe and the United States in the safety of children's ropes and belts.

Twenty-first Century is a green century, green barriers have gradually become non-tariff barriers and strengthened, and the formulation of green standards has become a necessary guarantee for international trade in textile and garment industry.

China's textile and garment industry should strengthen the research on green marketing, so as to make better use of green marketing in the fierce international competition to expand the market space.

In order to cope with the changes in the international market environment, the industry actively advocates green marketing and advocates green consumption consciousness.

The government has gradually improved laws and regulations, strengthened macroeconomic regulation and control, supported and developed green industries, and enterprises have also set up the concept of green marketing.

As children's wear industry practitioners should pay more attention to the concept of green marketing, children's clothing brand should pay attention to product quality to meet the needs of the market.

At the same time, the mainstream population of children's clothing consumption has entered the 1980s. This generation will pay more attention to green consumption than the consumers in the past, and the awareness of rights protection is also more intense. Therefore, whether it is aimed at the international market or the children's clothing brand in the domestic market, we should take the green marketing as the main theme of the business camp.