Shoe Industry: Meticulously Build A Good Pair Of Shoes For You.

Recently, at the recording scene of Wenzhou TV's entertainment show "weekend hee ha", a group of people was filled with

On the same day, Huang took part in all the game sessions with the staff.

After the program, the Wenzhou office reporter interviewed Mr. Huang Guoquan, the general manager of the shoe industry.

Reporter: Hello, Huang, what's the idea of organizing your employees to participate in this entertainment program?

Huang: when I work in my spare time, I often hear employees talking about the content of the program. They always make them so excited. I think this program must be very attractive. Then I watched a few times myself, and gradually attracted by this program. Besides, this is a local entertainment program in Wenzhou. Since its 05 year, it has won the favor of Wenzhou audiences with entertainment, localization and participation.

With the above two, I made the decision, on the one hand, entertaining the employees who like the program, on the other hand, they can do it again for the company.

Reporter: why do you choose to start a business in Wenzhou?

Huang: shoemaking is a traditional industry in Wenzhou. Wenzhou is famous for shoemaking.

Around the shoemaking enterprises in Wenzhou, thousands of shoe machines, shoes decorations, soles and leather production enterprises have been gathered, forming various developed professional markets.

There are a large number of shoemaking staff, which is conducive to the overall operation of the company. As a model market for footwear industry, many shoe companies in Wenzhou choose it as the first step in the long march.

Reporter: Why did you choose "ordinary people" as the brand of an enterprise?

Huang: because the four words of "ordinary people" give people an ordinary and simple feeling, do ordinary people with a common heart, and then make a pair of high quality shoes.

In line with the business philosophy of "give you a good pair of shoes", the company always adheres to quality management as the core of enterprise management. The company constantly improves the quality management system and improves the quality assurance measures, so that every management policy is implemented and the goal of modern enterprise management system is truly realized.

So the "ordinary people" brand line can go the better.

Reporter: what are your plans for the development of the company in the whole market?

Huang: at present, the "common people" mainly produce leisure business shoes, and their sales terminals are mainly in some large stores. At the same time, we are actively looking for agents in some big cities. The sales channels are mainly the mode that the self shop and retailers want to combine, and start self shop in the first tier cities. The purpose is to brand promotion, positioning and unified image. The two or three tier cities mainly expand the market through distributors' stores.

In the process of talking with Mr. Huang Guoquan, listening to his share of entrepreneurial experience, passionate about the brand positioning and market planning management of "ordinary people", it is easy to feel his courage in entrepreneurship, and honesty and pragmatism in dealing with people. These have left a deep impression on reporters. Entrepreneurs need to boldly imagine and set a lofty and feasible goal when they start their business. They also need to boldly show themselves in front of the market. If you are really good enough, you may say boldly, "I am the best!"