Good Boy: Advancing The Strategy Of Globalization In An All Round Way
In July 22nd, the children's group of international famous children's products company was in Shanghai.
international
The children's clothing and mother child products fair held a press conference on "GB good children to light China Red", announcing the change of brand logo and promoting the globalization strategy in an all-round way.
At the same time issued a brand new slogan "GB good boy, let love embrace you".
It expresses the desire of a good child group to let children from all over the world live in the embrace of love with professionalism and love.
Mar Schad Clark, director of brand design for good boy, unveiled the brand new image with his design.
The global brand logo of the good boy group, led by Martha, uses the red "GB" pattern, giving the good temperament of the Chinese good child the world, conveying the message of "China" and "love", and conveying the brand with a fashionable label design.
fashion
The concept of development.
At the press conference, the good children group also announced the establishment of the Hongkong R & D center, the fifth largest R & D center in the world after China, Kunshan, Boston, Holland, Japan and Tokyo. The R & D center will continue the research and development concept of the children's group's independent innovation and global resources sharing, comply with the latest consumption trend of the international baby stroller industry, and use Hongkong's excellent talent resources in the toy development field to develop a new product for the global market.
The good boy group was founded in 1989 and is engaged in the global scope.
Baby carriage
The development, manufacture and sale of durable children's articles, such as children's tricycles, bicycles and walkers, are the largest baby stroller suppliers in China, EU countries and North America, and the good kids brand is the most famous brand of durable children's products in China at present.
Good child also engaged in mother child product distribution and retail business in China, and founded a one-stop shop for mother and child products.
The good kids group has established more than 50 institutions and employs more than 20 thousand people worldwide.
In addition to business operations, good children group is also committed to promoting and popularizing scientific child care knowledge and advocating new child care life style.
GOODBABY.COM, a good child science child care network, has set up more than one thousand child care scientists to provide free counseling services to young parents.
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