Great Bird - Create Happy Sports

When sports star + CCTV advertising's Chinese sports brand standard action encountered aesthetic fatigue, a popular humorous advertisement quietly ignited the curiosity of consumers?

The "bird of happiness" and "who are afraid of it" will not become possible and create the era of mass sports.

There is no doubt that the Internet is the most important position. The China Internet Network Information Center (CNNIC) report shows that the number of Chinese netizens is as high as 400 million, while that of young Internet users is close to 200 million. QQ, video and games are the three largest Internet applications of teenagers nowadays.

Video is the first choice for enterprises because of convenient viewing, interactive entertainment and high reputation.

By using the Internet, "let go of superstars and advocate happiness", the noble birds sacrifice the banner of "sports happiness" to conquer the target consumer groups, college students and urban white-collar workers.

Therefore, under the support of the concept of sports happiness, the two TV advertisements of the birds in the first half of 2010 have been resonated by many consumers.

"Natural sports maniac" created a new record of Youku's original network drama with nearly two million hits.

Colleagues have Internet users spontaneously formed QQ group discussion, in Baidu Encyclopedia also appeared "natural movement crazy" entries, the main actors also have their fans group.

As the first sports drama in China, the inborn sports maniac, who has no experience, won the audience's recognition by relying on a large number of latest Internet buzzwords and the "subversion movement" with a lot of laughs. At the same time, it also successfully created the image of "happy movement" of the precious birds.

In addition, the guerren bird also boldly designs the Flash interactive game called "bubble big fight". (international shoe industry net) netizens can leave messages according to the two camps of "Happy Sports" and "unhappy sports". If a netizen's message is clicked more than three times, it is possible to win the prize of the Guai bird through the raffle.

You also believe that through this event, netizens will offer more creative ideas for "Happy Sports" and create a wonderful video that combines sports fun and entertainment.

At that time, the creative video will also be cast by netizens, and the winners will receive the mysterious award from the famous bird.

Through this interactive way, you can let netizens understand the concept of sports happiness proposed by the birds, that is, when people are doing sports, they limit their struggle and competitive attitude to the minimum, and extend the attitude of happiness and entertainment to the maximum.

Zhang Yongheng, director of brand, "happy bird" (China) Sporting Goods Co., Ltd. said: "happy idea, caters to the younger generation's pursuit of avant-garde and fashion, regardless of age, sex, height, weight, and weight, can discard all prejudices, forget all worries, enjoy sweating through the sweat and enjoy happiness in the sports world! Although the strength of athletes is high and low, there is no grade in happiness.

We must return to the origin of sports and open the new future of sports with happiness.

It is the greatest aspiration of the birds and birds enterprises to let every consumer experience the joy of sports.

You have always been committed to supporting the development of sports in China. It is also one of the most popular sports brands in the sporting goods industry in China.

Advocate the "Happy Sports" brand marketing of the noble bird, this time from the brand culture soft power and enterprise capital operation hard strength two aspects, and actively explore the development of local sports goods brand.

It has built a terminal monopoly system across the whole country and a huge network, so that the spirit of happy movement is everywhere.

Now the "noble bird" shows a new, vigorous and ambitious brand of national sports.

It is reported that the birds provide more comfortable and professional products for consumers who love life, pursue themselves and freedom, advocate "moderate, relaxed and healthy" sports way, and interpret the "sports happy" campaign.

And with the idea of happy movement, let sports spirit permeate every Chinese life and create a mass sports era with pleasure.