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    The Key To Developing Footwear Industry Is To Improve The Information Construction Of Shoe Industry.

    2010/7/27 10:43:00 34

    Industry Information Brand Marketing Website

    Our country

    Shoemaking

    There are five distinct weaknesses in the industry: lack of international influence.

    brand

    The added value of export products is low, and there is no international formation.

    marketing network

    Autonomy

    innovate

    The capability is not strong and the information level is not high.

    Professionals pointed out: the development of China's footwear industry should focus on solving the five major problems of China's footwear industry.

    Therefore, the key to solve the five major problems in China's footwear industry is to improve the information construction of the footwear industry.


    In the domestic consumer market, the subduing of the channel has always been the system

    Shoe line

    The important strategic choice of industry competition.

    The traditional sales mode has several disadvantages: first, the high cost of sales and the large cost of capital.

    The two is the obstacle of capital circulation, which reduces the efficiency of capital turnover.

    Three is the poor circulation of goods, resulting in goods can not quickly reach the hands of consumers.

    All these have hindered the development and growth of enterprises.

    The cost of online direct selling mode is low, which greatly reduces the cost of manpower and material resources in traditional business processes, breaks through the constraints of time and space, makes paction activities more efficient, and creates more trade opportunities for enterprises.

    Jiang Yaoping, Vice Minister of Commerce of China, said: "e-commerce will undoubtedly become one of the most reliable means to help enterprises out of difficulties."

    In 2009, 7 of the 130 million netizens who participated in online shopping had bought shoes and clothing products, accounting for about 1/4 of online shopping. In 2010, with the popularization and openness of the Internet, the technology application became more and more mature. The footwear industry increased the input power of e-commerce, and accelerated the development and occupation of new online channels.

    More and more shoe companies have shifted the focus of the market to the Internet.

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    發展鞋業關鍵就在于提高鞋行業的信息化建設

    我國鞋產業目前有五個鮮明的“軟肋”:缺乏有影響力的國際品牌、出口產品附加值低、沒有形成國際營銷網絡、自主創新能力不強、信息化水平不高。專業人士指出:中國制鞋產業的發展應該圍繞解決我國制鞋產業的五大問題展開。故此,解決中國制鞋行業五大問題的關鍵就是提高制鞋行業的信息化建設。

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