Treasure People Create "Slippers Out Of Fashion" And Occupy The Market.

On July 27th, a pair of genuine leather shoes were placed in the fashion of constant fashion.

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How does Jinjiang slippers go out of fashion taste? How to preempt the way of advocating fashion life? Industry experts suggest that brand promotion should enrich its connotation from the angle of culture and lifestyle, especially, every season is a good season to wear slippers.

Slippers try cross boundary extension

In July 22nd, the autumn and winter new products of the fashion and daily necessities in Xiamen ended.

On this new show, several giant leather casual shoes, canvas shoes, model posters were hung in the Quartet, and the word "slippers" was almost forgotten.

In fact, Heng people has already blown the horn of product extension.

"In the future, we will also set up a dedicated sporting goods company, specializing in the production of sports beach sandals."

Zhang Yingwen, general manager of Heng Ren shoe industry Co., Ltd. has revealed that "constant people have gradually infiltrated into the sports industry, to create a brand of diversified development.

We have made a good brand in the slippers industry. Therefore, the development of our brand should go beyond the slippers and take the lead in the field of casual shoes such as lifestyle EVA garden shoes, sandals, beach shoes and cloth shoes, and then seize the opportunities of the industry.

In addition to the constant people, several other local slippers have started such a process of cross-border extension.

In the treasure store which always advocated slippers fashion, apart from daily hats, bags and other accessories, reporters actually saw jeans and suspenders and other summer beach costumes.

Combined with hot spots to develop fashionable taste

In the eyes of many consumers, slippers always give people the feeling of being lazy and sloppy. It is only a matter of comfort that the slippers are comfortable. If they want to embody a leisure lifestyle, they can only make up for congenital deficiency with fashion. So slippers must be fashionable! Bing Shao, director of brand development of Quanzhou Baofeng Shoes Co., Ltd., domestic business development headquarters, speaks of the key to the development of slippers.

"To fashion, first of all, we need to solve the design problem. Although we can simply use bright colors, cute little patterns and other designs to attract eyeballs, we must combine the current hot spots to develop products, so that fashion can be full of brand flavor."

For Baofeng shoe industry, the "low carbon" brand produced in World Expo is to sell its brand branded products out of stock at one fell swoop.

"Clothes are made of cotton, linen and silk. They are not only fashionable, durable, but also environmentally friendly. Footwear should be made of natural rubber as sole material, and shoes made of organic cotton and other materials, which are widely distributed in the Internet. Low carbon is a new goal that we have proposed in recent years."

According to Baofeng footwear industry, because of natural selection and low carbon production, Baofeng's products not only entered the Expo Park, but also received the favor of consumers. It was also the event of "stripping shoes" in the sale of treasure slippers.

Baoren played the "low carbon" brand with the opportunity of World Expo, so that consumers can remember themselves.

With the launch of the first "illusion" of urban love fantasy action in China, the concept of "Heren weekend shoes" has gradually entered the field of vision.

Wang Wenju, marketing director of Heng Ren fashion leisure products Co., Ltd., said that after establishing the innovative and unique product concept of "weekend shoes", in order to promote the consumption concept of "weekend shoes", the permanent people need a market incubation period.

In order to create a trend of "weekend weekend shoes", we should boldly take advantage of the first urban love fantasy action blockbuster "illusion" in order to achieve twice the result with half the effort, so that fashion leisure is not limited to slippers, but from flip flops to all kinds of shoes, not only accommodating slippers, beach shoes, garden shoes, cloth shoes, cotton shoes, etc., but also become "advocates of weekend lifestyle".