Discount For Summer Wear "No Discount" Autumn Clothes Rush To Market

This summer is still in the scorching sun, where the summer sales promotion campaign has launched a general attack, and autumn clothing has been unable to bear "loneliness", quietly climbed up some of the provincial capital brand clothing counters.

In the interview, I found that compared with previous years, the autumn listing time is not only half a month earlier than in previous years, but also the price is two or three higher than in previous years.

"No discount" autumn clothes rush to market

The quality is similar to that of summer wear.

Since the beginning of July, the summer wear of the major brands of provincial capital has started the "promotion war", with the discount strength mostly around 50 percent off, which is quite "tempting". A number of shopping malls staff said that this summer discount is indeed more than half a month earlier than in previous years, many of the special summer clothing has been transferred to the lowest discount early sale.

The early discount of summer clothing seems to promote the autumn listing of some brands to some extent. Recently, I visited many shopping malls and clothing stores in the provincial capital and found that some of the prominent positions of the counters had been replaced by autumn clothes. Although it does not look different from summer wear, many workers tell me that these autumn clothes are slightly thicker than the cool summer ones.

"It's autumn clothes. Actually, it belongs to the transition from summer to autumn." In the interview, a saleswoman of a women's clothing shop near the spring square of provincial capital said that this was the first batch of autumn clothes on the counter last week, which was more than half a month ahead of schedule. Compared with the discount summer clothing, the salesperson told me that the new listing was "zero discount". "There will be no discount for membership cards. They are all sold at the original price."

Later, I visited several brands of autumn clothes counters that had just been listed, and found that there was not only an attractive discount, but also the price of the new autumn suit was high, so that many customers who bought early autumn clothes stopped.

"What? The dress is 395 yuan, and there is no discount. Is this not the same as the 290 yuan dress that I just tried on, and it still plays 40 percent off. It's not worth it! " Yesterday, in a brand women's clothing store near Huayuan Road, capital city, a female customer trying to wear clothes asked. The staff on the side told her that it was a new autumn suit and there was no discount on the arrival just yesterday.

Why do we rush to market in dog days?

Seize the market opportunity is the key

In the interview, I found that although the autumn clothing listed on the dog days was not sought after by the provincial urban residents, many businessmen told the author that the time of autumn listing is now advancing year by year. "This summer clothing market is relatively early, and the time of autumn listing is also about half a month ahead of schedule." The person in charge of a brand of women's clothing in a shopping mall near Quancheng road in the provincial capital disclosed to the author that although the current sales volume is far less than 20% of the sales of summer wear, this is to seize market opportunities.

"Don't look at it now, but it's a big profit. Selling an autumn suit now is almost the same as selling three or four summer wear. " During the interview, Miss Lin, who ran the clothing business for many years in the provincial capital, spoke of the important reasons why businessmen now rush to the autumn wear.