Semir Ranks 2010 Hurun Brand List With Its Brand Value 3 Billion 200 Million

In July 5th, Hurun Research Institute released the "2010 Hurun brand list". Semir "Brand value of 3 billion 200 million yuan, accounting for 29% of the market value of the 84 place in the list. This is the fifth consecutive year that Hurun Research Institute released the list.

Compared with the Hurun brand list released last year, this year's list of brand names was 2 billion 500 million yuan, an increase of 1 billion 200 million yuan, of which 42 private brands entered 100 of the most valuable Chinese brands. Due to the concern of China's private economy, the Hurun Research Institute has again expanded to 50 private brands this year, resulting in the 2010 Hurun private brand list. The total value of the 50 brands of private brands increased by 1 times compared with that of last year, and the threshold also increased 1 times from last year's 900 million yuan to 1 billion 800 million yuan. "Semir" ranks 34 in the list. In other words, Two thousand and ten On the top ten list of clothing brand value, "Semir" ranked seventh in the list.

It is understood that Hurun brand list is a comprehensive evaluation of brand value by Hurun Research Institute combined with relevant economic data and consumer survey results. Hurun brand list It is the only domestic brand value list that takes consumers' opinions on brands into consideration and quantifies them into value statistics.

Supplement:

Founded in December 18, 1996, China Semir group is a diversified franchise business with virtual production and leisure apparel as its leading industry. In the course of development, we take "creating the popular clothing and famous brand" as the development tenet, constantly promoting the brand development, and actively implementing the franchise development mode. The chain outlets have spread throughout the whole country, and the total number is more than 500, forming a more complete market network pattern, and sales are rising year after year. We now have four centers, namely, marketing service, product development, network management, logistics and distribution, and five wholly owned companies and ten branches are developing very rapidly. Brand building is the foundation of Semir's sustainable development, and the innovation of management technology is the guarantee of Semir's brand competitiveness. Semir has developed into the key backbone enterprises in Wenzhou, the "three excellent" enterprises in the province, and the key enterprises of famous township enterprises in the whole country. For the three consecutive year, it has been ranked the top 500 in the national garment industry and the top 500 Chinese private enterprises. As the market competition intensifies, Semir actively adjusts its thinking and development pattern, actively cooperating with famous French design companies, world-renowned Ogilvy brand stewardship and UFIDA, and continuously enhances the reputation and popularity of Semir brand. Semir leisure clothing absorbs the essence of contemporary costume production, combines with the famous French design companies, breaks the traditional tradition, pays attention to the upgrading of product quality and the enhancement of corporate image, highlights the connotation of leisure culture, and is well received by consumers, and has been awarded the provincial brand name, provincial famous trademark and the most popular consumer brand in China. At the same time, Semir also increased the chip of brand management, implemented the brand of "Balabala" children's clothing, and put forward the business philosophy of "Semir with your life", so that the enterprise can quickly form the business pattern of product diversification and industrial diversification, and enhance the core competitiveness of enterprises. We are working hard to make China Semir group the most competitive brand in China and even in the world.