The "Star" Effect Of Yu Faction Clothing

　　 If you walk in the alleys of the street, suddenly find many photos of the roadside, and a slogan of "Ya Lida's trousers and a good woman's body". Do not be surprised. Chairman Zhao Sunli of the board of directors Ya Lida has repeatedly told the media that this year the company will spend tens of thousands to promote its banner. brand 。

This is not Ya Li Da Since March, after the six big pants companies jointly participated in the China Clothing Fair, the clothing companies of the company have accelerated the pace of branding. Since 2010, the company has been positioned as the "brand promotion year" of the enterprise. If yu plans to launch a brand new high-end brand, "brand butterfly changes" has become the key word of the 2010 garment industry.

　　 The "Star" effect of Yu faction clothing

In the morning of July 18th, Alice's more than 20 provincial agents and one thousand terminal distributors gathered at the International Convention and Exhibition Center. They jointly released new products of autumn and winter trousers, and again sounded the brand assembly number.

The event is called "star sparkling and costumes". The stage background and the layout of the scene offer a visual sense of the vast sky. Zhao Sunli, who is called the "Big Dipper" by the hosts, tells how to stick to it. Women's trousers The brand direction of the industry and related supporting strategies. Subsequently, the "Venus star" came on the stage. Together with Chairman Zhao Sunli and local leaders, the crystal ball was jointly launched to announce the official start of the event.

If the contract was signed three months ago to enhance consumer awareness, then Alida will continue to go deep into the strategy of brand promotion through mass media and industry media in a large number of centralized advertising, including CCTV. Zhao Sunli said that this series of actions, "marked the brand marketing of Ya Li Da has entered the stage of taking customers as the core."

Another clothing company named "Dowson", with its first line of celebrity endorsement, is also pushing ahead with its brand deepening strategy. In 2010, the company announced the establishment of the company and set up a nationwide layout.

　　 2010, the concentrated release of brand power.

The garment industry has a large scale in the whole country, but for many years, there has been no name brand. A large number of enterprises are concentrated in the wholesale market, which is the shackle of the development of the whole industry.

The first to realize the brand power is Chen Yongbin, the chairman of the leading costumes. In 2005, he appeared in CHIC, becoming the first province to display the elegant demeanor in the fashion capital. He laid the status of Chen Yongbin in the national garment industry.

This demonstration effect finally broke out five years later. In March 2010, six clothing companies, such as leading show, Ya Li Da, Ruo Yu and dun Sen, entered the China Fair.

The strength of the enterprise has promoted the progress of the whole industry, and now it has become a well deserved "China's women's pants capital".

But another noteworthy phenomenon is that although the strength of the cluster has won the right to speak in the national market, the clothing enterprises of the company are still active in the second tier market. If Zhao Zhichun, chairman of the apparel industry, believes that if he wants to enter the high-end market, he must launch a high-end brand, and decides to create a new "hot potato" to seek a position in a more high-end market.

Ya Li Da also has a deep understanding of the brand's high-end promotion. The perfect integration of the elegant image and the brand quickly opened up the brand awareness and reputation.

Zhao Sunli said that the centralized advertising campaign before CCTV and local satellite TV has achieved good results. In the next stage of brand promotion, the company will continue to enhance its brand value as an important task.