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Shishi Shoes And Clothing Enterprises Increase Horsepower Rush Orders In Summer Rush Season

2010/7/26 10:20:00 39

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"Since summer,

Shoemaking

The workers in the workshop are catching up every day, and though new employees come in from time to time, they still can't cope with it.

In recent days, reporters in the five-star children's clothing production base, Chang Fu shoes and other enterprises interviewed found that during the midsummer season, a lot of Shishi enterprises began to rush orders tight production scenes.

In a famous children's clothing enterprise of Wuxing Chuang Road, the young Xu boss told reporters that in recent years, the company has been doing business in recent years.

product

The popularity of the products has been continuously improved, and the new autumn and winter new products conference held recently was very successful. The orders for autumn and winter products increased by 20% over the same period last year, which led to the busy business of the enterprises.

And the children's clothing enterprises are facing the phenomenon of rush orders. Many children's clothing enterprises in the area of "Feng Li children's clothing production base" are in existence, especially children's clothing enterprises which are engaged in foreign trade and domestic sales. After summer, they are showing a busy and orderly gratifying scene.

After this spring's "Canton Fair" ended, many companies came up with their own skills to make the "intention customers" to become "strategic partners" in the exhibition.

Enterprises are more proactive than ever before to invite customers to visit the company on the spot, and strive to establish trust relationship between them through various channels, so as to improve customer satisfaction and achieve a win-win situation.

Since the summer, a family in Chang Fu

Shoe enterprises

We have invested about 2000000 yuan to purchase a batch of new equipment and expand the scale of production.

"Enterprises must constantly improve their hardware if they want to grow stronger."

Mr. Lin, the chief executive of this enterprise, believes that the market competition is becoming more and more intense now. Enterprises must rely on improving their internal strength and constantly innovating, so as to inject new vitality into the enterprise and remain invincible.

Supplement:

There are five distinct weaknesses in China's footwear industry: lack of influential international brands, low added value of export products, no international marketing network, independent innovation capability, and low level of information technology.

Professionals pointed out: the development of China's footwear industry should focus on solving the five major problems of China's footwear industry.

Therefore, the key to solve the five major problems in China's footwear industry is to improve the information construction of the footwear industry.

In the domestic consumer market, channel winning has always been an important strategic choice for the footwear industry.

The traditional sales mode has several disadvantages: first, the high cost of sales and the large cost of capital.

The two is the obstacle of capital circulation, which reduces the efficiency of capital turnover.

Three is the poor circulation of goods, resulting in goods can not quickly reach the hands of consumers.

All these have hindered the development and growth of enterprises.

The cost of online direct selling mode is low, which greatly reduces the cost of manpower and material resources in traditional business processes, breaks through the constraints of time and space, makes paction activities more efficient, and creates more trade opportunities for enterprises.

Jiang Yaoping, Vice Minister of Commerce of China, said: "e-commerce will undoubtedly become one of the most reliable means to help enterprises out of difficulties."

In 2009, 7 of the 130 million netizens who participated in online shopping had bought shoes and clothing products, accounting for about 1/4 of online shopping. In 2010, with the popularization and openness of the Internet, the technology application became more and more mature. The footwear industry increased the input power of e-commerce, and accelerated the development and occupation of new online channels.

More and more shoe companies have shifted the focus of the market to the Internet.

E-commerce is a double-edged sword.

However, there are two sides to everything. E-commerce platform makes the price of offline and online products difficult to balance, and then leads to conflict of interests between brand enterprises and regional distributors.

This is also the main reason why traditional shoemaking enterprises are hesitant to enter e-commerce.

In this regard, industry experts said that after the traditional footwear enterprises enter the field of e-commerce, if the online price is cheaper than the offline, it will inevitably have a greater impact on the offline stores that have been established for many years.

In this regard, according to the respective conditions of shoemaking enterprises, we can work out corresponding customer diversion plan, so that online channels and offline channels will give full play to their advantages.

For example, it can be differentiated by product classification, IP address and so on.

Besides, when we are complacent with a large order in Europe and America, it is very likely that in another small corner of another country, another company is quietly extending its hand to your door to pull customers away from you.

The Internet provides a possibility for small businesses to expand the market globally, but the existence of the market does not mean the success of sales.

E-commerce is only a tool for shoe enterprises. Only by combining e-commerce with traditional business is the direction of economic development in the future.