Industry Guide Consumers To Change The Awareness Of Leather Consumption, So That Tannery Enterprises No Longer "Tired" Processing 1

　　 At present, there is a big difference between domestic consumers' understanding of leather products, whether they are domestic consumers or domestic consumer market, they are still immature. How to develop and cultivate the domestic leather consumer market, and gradually promote consumer cognition to maturity, is closely related to the long-term development of leather industry.

In the backdrop of the world economy's lackluster efforts, China's huge annual trade surplus has attracted the attention of many countries. In order to balance domestic and foreign trade, reduce international pressure and disputes between economic and trade frictions, China will further substantially reduce or cancel the export tax rebates for many products, which will surely bring severe challenges to some industries and enterprises which rely heavily on foreign trade. In the past, the leather industry, which relied too much on exports, began to pour more and more energy into the domestic market. Even foreign enterprises had great hopes for developing the Chinese consumer market.

At present, there is a big difference between domestic consumers' understanding of leather products, whether they are foreign consumers or domestic consumer market, they are still immature. How to develop and cultivate the domestic leather consumer market, and gradually promote consumer cognition to maturity, is closely related to the long-term development of leather industry. Here, we can analyze the possible future trend of China's leather market through the relatively mature consumption concept of leather products through the consumers of western developed countries, such as Europe and the United States, so as to help enterprises grasp the management policy and long-term development strategy.

For a long time, there is a strange phenomenon in the domestic leather market. The industry is called "making leather into artificial leather and making fake leather (imitation leather) into imitation leather". Sometimes, the leather products on the market are even hard to distinguish between professionals and real people. For example, some lacquer leather and film leather almost lose the performance of leather. In the past few years, superfine fiber synthetic leather has been developed, especially in terms of fiber internal structure and service performance. fibre Appearance, reached a high degree of consistency with the dermis. When faced with the market, the price is calculated by the same unit of measurement, even more than that of the genuine leather. In the domestic market, this leather, synthetic leather Dislocation development Genuine leather The superior performance has brought great negative effects.

As we all know, leather products are widely welcomed by human beings, because they have many unparalleled advantages as synthetic materials, such as breathability, moisture permeability, wear resistance and folding resistance, because they have natural protein fibrous structure and remove the hair, glands and fibrous interstitium in the process of leather processing, thus giving these excellent properties. But leather as a by-product of animal products, there must be its shortcomings, such as uneven texture of all parts of the leather. In the course of growth, the skin will inevitably have spines, hanging wounds, whipping wounds, lice biting, gadfly eyes, tinea pedis, pocks, and some blood vessels, blood tendons, rib patterns, and some scratch wounds caused by peeling. However, all deficiencies will only affect some appearance of the products, and will not affect the performance of the leather products after they are made. How to treat these problems is the biggest difference between the consumers in China and the developed countries in Europe and the United States.

In recent years, although people pursue nature and return to nature, it is hard for domestic consumers to compare with consumers in developed countries such as Europe and America. According to the survey, consumers in developed countries and regions such as Europe and America have been very mature. They are almost totally inclined to the natural consumption concept of leather products. They can readily accept the natural differences of leather, toothpick patterns, blood tendons, peduncle, scalpel and tinea pedis. On the contrary, if there is no such deficiency in a leather product, they will have doubts about the quality of the product. At the same time, in order to make the best use of the superior properties of leather, they are willing to use leather products that are as soft and light as possible.

In order to cater to the demand in the consumer market, tanneries can, as far as possible, loose the skin collagen fibers in the process of adjusting the production process, and apply them as lightly as possible or not at the finishing stage.

　　 In this way, not only has greatly improved. Yield of leather It also reduced the cost of production as much as possible by minimizing the use of expensive finishing agents, thus reducing the price of finished leather. This is also one of the main reasons why many export enterprises buy leather which is cheaper. The products produced in this way can also maximize the natural superiority of the dermis.