Anti Season Clothing Sales Heat Wave "Sneak Attack" Consumers Low Carbon Responsibility Can Not Be Ignored

Reporters in Taiyuan boutique clothing city saw everywhere marked "20 yuan", "50 yuan two pieces" words, shopping malls are full of white plate and paper produced special signs.

In front of a shop stood three or four shopping guide members holding the clothes in the shop and shouting, "come in and have a look at the specials!"

The store sells seasonal clothing. A popular sled flower skirt this year only needs 30 yuan. People can see that the colorful skirts are gathered from time to time. Some customers do not want to try them on. They pay directly for the shopkeeper to pack their skirts and leave.

The price of a seasonal suit is only 60 yuan, which can be lower if the price is cut.

In the Taiyuan dragon horse clothing market, which mainly sells anti season clothing, the basic discount of down clothing is about 30 percent off.

Reporter walked in

One family

Reporters noted that the anti season clothing sales basically have only one original price, the implementation price argument, did not take the discount sales method.

Consumer:

What's the real benefit of off-season clothing? Visiting shopping malls found that the majority of middle-aged and elderly people enter the anti season shopping malls.

Of course, the anti - season purchase of the middle-aged and old people, of course, is first cheap. As for the quality, they may be slightly less focused.

A fashion man who is shopping in the market thinks that the purchase of down coats in the off-season is more cost-effective than the seasonal purchase. Some of the brand down garments have activities in the off-season, and the quality is also good.

Reporters feel that the sales of anti season clothing are not as low as those in the ideal market.

It's only slightly cheaper than seasonal clothing.

Personally, the anti season clothing is not cheap, and if it is not suitable to wear colors and styles in winter, it will be idle.

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Industry analysis:

In the afternoon of July 23rd, the traffic volume of Taiyuan dragon horse clothing market was not very large.

The first floor is mainly cashmere sweater as the main selling point. The price of the whole cashmere sweater market is not high, basically around 50 yuan.

A red dragonfly cashmere sweater shows a relatively high price of "108 yuan", "95 yuan" and so on. The reporter can not help walking into the shop and looking at the quality of a cashmere sweater. At that time, the shopkeeper is pleased to welcome that the reason why the price is high is that their products are of high quality.

With a lighter, the wool on the side of the cashmere sweater is lit and later twisted by hand.

The reporter smelled the smell of burning wool and saw the black powder left on the shop owner's hand.

According to them, this is wool material, so there will be powder after twisting.

And then picked up another cashmere sweater with the same method. After that, there was nothing left in the hand and no smell of burnt wool.

The reporter touched the two cashmere sweaters with his hands and found that the two did feel differently. The cashmere sweater without leaving powder was obviously not felt with wool.

Fashion vogue generally does not last for three years in the market.

But the popular style market can be sold for seven or eight years.

The general consumers buy down clothing in the off-season season. The choice of the public style is better, so the sex price is relatively high, and it will not be out of date as quickly as the fashionable money. It can be worn for a long time.

The fashion oriented brand of the down garment looks pretty good, but after that period of popularity, it is hard to wear it again.

An annual sales of anti season down clothing industry insiders revealed that the purchase of anti season clothing should focus on the choice of regular brands, quality assurance.

Choose to buy a cost-effective clothing, but also to examine a person's vision, such as: whether they know the goods, whether they know the quality of sweater.

Consumers who do not know the goods can go with their friends who are shopping at the time of purchase, and choose a quality season suit that they like.

Some customers enter shopping malls to see that "special offer" is not clear headed. They must figure out what clothes they need to buy, do not see low prices, and blindly follow suit.

Buying a piece of unused clothes is not a disadvantage at the same time, it is a responsibility for the earth's low carbon.

Editor's note: buy a piece of idle clothes and promote it.