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The "Skin" Of Qian Tang Tide -- The Competition Promoted The Development Of Industry.

2010/7/23 15:14:00 44

In China's apparel industry, the thirteen real leather logo cup, the China fashion leather and fur clothing design competition, is an unusual longevity.

The reason is nothing, only because its development process represents the process of leather and fur fashion in a certain extent.

Of course, there is a very important reason why we can not ignore that this competition has been closely related to a famous industrial cluster in China in the past 13 years. The Haining which it resides has been moving from coastal city to the fashionable leather fur fashion center that has attracted worldwide attention for 13 years.

What is the relationship between a competition and an industry? It is whether the industry has promoted the process of the competition or whether the competition has promoted the development of the industry. When a competition enters the youth stage, and when an industrial cluster will enter adolescence, it is necessary to sort out the interaction between the two sides through the process they have gone through together.

The charm of professional competition

From the early 80s of the last century, the "golden scrolls" began in China. As the important part of talent cultivation and fashion activities in the development of China's garment industry, the costume design competition has existed for more than 25 years.

"The International Youth Design (women's wear) contest," Ordifen Cup "Chinese underwear elements innovative design competition, the" Ka Rui Shi Cup "national fashion painting art competition, the" Jordan Cup "Chinese sports equipment design competition, the" genuine leather logo Cup "China fashion leather and fur clothing design Grand Prix, and the" mingri Cup "Chinese wedding design contest, the HOSA cup Chinese swimsuit design competition and other professional competitions. The costume design competition objectively reflects the changes in the design field of the Chinese garment industry. It reflects the changes in the internationalization, marketization, specialization and differentiation of Chinese clothing from the aspects of scale, quantity, form, location, content, competition system, assessment, and contestants. From the" brothers Cup "(now" Han Po prize "), China International Youth costume designer competition, Dalian cup Chinese youth fashion design competition, China Cup International dress design competition and other comprehensive competitions to" Humen Cup ".

With the development of the domestic garment industry and market, the costume design competition is also changing. From a conceptual competition to today, men's clothing, women's wear, children's wear, beach wear, underwear, uniforms, students' wear, casual wear, cashmere sweater, compiling clothing, silk clothing, denim dress, Tang suit, fur clothing, fur trimming, fashion painting and so on are divided according to the market.

Now, more and more contests begin to invite inviting designers to participate, changing the former student centered group. This is a change from ideology, and from market demand improvement. Perhaps the career planner selected by the contest is the talented person who has potential and can be used immediately for the industry.

Many people are not aware of the actual changes in the domestic costume design competition today when they are concerned about all kinds of competitions. They have already existed in a big competition and started from the beginning. That is the "genuine leather logo Cup" China fashion leather and fur clothing Grand Prix.

Since its inception in 1997, the main body of the competition has been made up of individual designers and enterprises. According to charles chan, deputy general manager of Limited by Share Ltd, China Leather City Limited by Share Ltd, the chairman of the China Leather City company in Haining has been at the beginning of the competition with the China Leather Association. It has positioned the competition in the company's participation. At that time, it even set up an office in Beijing to contact the enterprises in the northern region.

"Why to let enterprises participate is to promote the progress and development of enterprises in product development and personnel training through the design competition, which is to update the concept of entrepreneurs and promote the development of the industry through the new ideas and initiatives brought by the designer contest."

Such a contest is almost invisible in other competitions of the whole country. It is not the ordinary people who dare to practice with a big competition to promote the development of an industry. The "leather logo Cup" Chinese fashion leather and fur clothing design Grand Prix has done so, and it has been 13 years.

Up to now, hundreds of design talents have been pported to leather and fur industry by the "genuine leather logo Cup" Chinese fashion leather and fur clothing design competition, which is closely related to enterprises. Now ten or twenty of the famous designers in China have gone out of the competition.

It is very gratifying for Charles to find that at least half of these designers are still engaged in the design and development of leather and fur garments.

From another point of view, the organizers of the competition may have foreseen from the beginning that with the pformation and upgrading of China's garment industry, the demand for professional talents and specialized design has foreseen the comprehensive upgrading and promotion of the creative power of the design industry for the industry.

However, with the rapid development of the industry, the form and mechanism of the competition have become outdated, and the organizing committee members are very clear about it.

Chagarin introduced that the future competition will try new ways in terms of form, reward mechanism, internationalization level, participating groups and so on, and strive to find a better way to excavate design talents and promote industrial development.

And many tournaments now attract hundreds of thousands of prizes to attract different competitors. The "genuine leather logo Cup" China fashion leather and fur clothing design Grand Prix won't use money and high reward to attract design talents, but according to the characteristics of the industry, there will be professional and targeted changes in the reward mechanism through the activity itself and other preferential conditions.

At the same time, with the goal of improving the mode and enhancing influence, we will expand the influence of the competition and widen the scope of the competition by way of cooperation with large media, so as to involve students from colleges, social designers, enterprises and so on, so that the coverage of the competition will be wider and richer.

And the change of internationalization direction is relatively simple for the competition based on Haining China Leather City. With the help of Copenhagen fur and North American Fur Association and other international institutions, China's leather and fur fashion will soon be pmitted to all parts of the world.

In particular, he emphasized that the competition should conduct a deep research in the setting up of competition system, so as to fully examine the comprehensive qualities of the competitors from the rendering, layout, process, plate making, material and collocation, so that the real ability of the designer can be reflected, so that the enterprises and the industry can really discover talents.

At present, more than 100 people in the 13 "genuine leather logo Cup" Chinese fashion leather and fur clothing design Grand Prix are in Haining's leather brand. They are engaged in the design work. Their excellent design ability and accurate grasp of fashion are strongly promoting the overall strength of Haining leather cluster.

The attraction of industrial clusters

The slogan "I look at the world and fashion to see me" has become the label of Haining. Of course, Haining, with its rapid development and strong strength, has enough qualifications and strong spirit to express itself in this way.

On the hot land of the sea, the first leather processing enterprise in the country was born in 1926, and the first leather professional clothing market in the country was built in 1993.

After more than 80 years of development, especially in the past 30 years of reform and opening up, Haining has become the vanguard of China's leather industry and has become the largest leather production base and distribution center for leather, leather clothing and leather sofa in the country.

The leather industry's industrial scale, technology, main economic indicators and well-known brands are among the highest in China.

For many years, Wang Xinyuan, the famous fashion designer of the "leather mark cup" China fashion leather and fur clothing design competition, said that the leather fashion of Haining's representative has become an indispensable barometer of Chinese fashion. Whether design or production, there is a clear international tendency.

To a large extent, his evaluation is from the Grand Prix. Behind the development of this competition, the rapid development of leather industry in Haining and Haining Leather City in China is reflected.

In the spring of 1997, the leather city of Haining was just 3 years old, and the Haining leather Expo as a "gift" of each year has just completed its 3 session.

The smart Haining leather man has foreseen the decisive role of the design in improving the market value of leather products and the added value of leather brands.

So, when the fourth Leather Fair was held that year, the National Design Competition named "genuine leather logo Cup" was launched with the designation of the brand name.

Although due to lack of experience and limited conditions at the time, the first Grand Prix was rather rough. "The main business is to contact the designer and display the finished leather work on the model."

But also won the active participation of nearly 30 enterprises in Beijing, Dalian, Fujian, Yunnan and Haining, and achieved good social repercussions.

The Organizing Committee of the competition and the Haining leather enterprise also tried to combine the new ideas and popular elements in the student's works with the practical production of the enterprises, trying to introduce the design talents through the competition, enhance the quality of the brand product development, enhance their own soft and solid strength, and expand the market channels.

The designer Zhang Sifeng, who came out of the "genuine leather logo Cup" China fashion leather and fur clothing design Grand Prix, had only a small factory less than a dozen people when he started his business.

However, he has a keen sense of smell in design and has an accurate understanding of business opportunities behind the competition platform.

"For two consecutive years, we won the prize in the Grand Prix, and we also realized that the wash skin may have a far-reaching impact on the entire leather industry, so we actively engaged in the design and development of the wash skin."

Zhang Sifeng, now in Haining, has become one of the "very proud" members of the organizing committee.

For the domestic clothing professional institutions, the "genuine leather logo Cup" Chinese fashion leather, fur clothing design Grand Prix professional competition, to a large extent, make up for the lack of special leather and fur design courses in teaching, and effectively excavate a few professional designers.

Zhao Ping is an example. She entered the leather design through the competition and intervened in the development of leather industry in Haining.

"Haining is my blessing. I owe it to Haining today."

With the holding of the competition, the brand of Haining leather cluster has made breakthroughs in leather products, especially fur clothing technology. It has made breakthroughs in the reproduction of fashion vocabulary, and also made the domestic leather production enterprises based on Haining as the leather production base pay more and more attention to their own product design, paying more and more attention to the important role of brand in product sales.

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The direct benefit brought by the design competition is reflected in the more than 2000 enterprises producing and managing leather goods in Haining. A large number of enterprises have begun to focus on the strength of designers, and a large number of brands have begun to actively invest in the design and development of original products.

Competition and designers have also prompted enterprises in Haining to get out of the limitations of the regional industrial clusters and look at the whole world. The fashion and fur trend of Paris, Milan and Tokyo has been reflected here in a timely manner. This is a very normal thing.

When all enterprises act together, Haining's fashion has naturally come into being.

There is no doubt that the "genuine leather logo Cup" Chinese fashion leather and fur clothing design Grand Prix makes Haining become the vane of China's fur and fur fashion, becoming the publishing center of the latest trend information of leather and fur in China, and even the fundamental motive force for the future of China's luxury brand to the world.

Review of past competitions