Identifying Fake Foreign Brands

In view of International

Considering that at present, there are still many fake foreign brands operating in the two or three domestic markets, and some brands even operate in a malicious and deceptive way.

Therefore, it is particularly necessary to identify them and avoid them.

Miss Wang's latest experience in Changsha may give us some inspiration and help consumers avoid being affected.

Miss Wang is cheated by the middle and high-end shopping malls in Changsha which has certain reputation protection.

Miss Wang, who wanted to buy a general brand handbag with a price of about a few hundred yuan, was badly deceived by the shopping guide, and did not know enough about the brand information. Finally, she was brought home by a fake foreign brand handbag which was worth more than 1000 yuan and quickly regretted.

This fake foreign brand handbag first attracted Miss Wang's appearance, which is very international and very foreign.

After being discovered, Miss Wang once paid special attention to the latest model of the real international brand handbag, which confirmed the "deliberate imitation" of this fake foreign brand handbag.

But at that time, Miss Wang liked it very much.

That even though her opponent's handbag was very workmanship, she still listened to the rhetoric of shopping guide.

"Shopping guide has been introduced, this is a well-known brand in Italy, quality inspection is very strict, quality is certainly no problem."

Miss Wang said, "at the time, I looked at the decoration of the brand counter. It was very international and fashionable. I really liked the appearance.

Think of its price in other brands in the middle, it must be higher than the ordinary brand of high-end package, so I believe it is Italy brand.

The price close to 2000 yuan has exceeded Miss Wang's purchase budget, but vanity makes her reluctant to miss the opportunity to connect with Italy.

This is the survival space of fake foreign brands, which is cheaper than international brands, which is in line with Miss Wang's purchasing power, but still can give Miss Wang's vanity of international brand "reverie".

"Blood" survey is very simple.

Miss Wang began to treat the handbag rationally after she came home. So, in the absence of the vanity of buying, she found the problem, very serious quality problems, such as "the difference between needle work and work is amazing".

And when a series of quality problems were displayed in front of Miss Wang, she also doubted the Italy lineage of handbags.

So she began to investigate.

Surprisingly, almost no time spent, the typical "Shanzhai" international brand conclusion is drawn.

Miss Wang's investigation process is as follows.

First of all, Miss Wang specifically searched the official website of the brand, and to her surprise, the domain name of the brand was registered in China, and there was no Italian introduction on the official website.

Obviously, it is impossible for Italy brand to be introduced without Italian.

"Overall feeling, brand official website style is very Chinese, the interface is succinct, and marked" Italy brand ", but only in Chinese and English.

Moreover, the page is marked with "Shanghai ICP Bei X", a Italy brand which has been introduced for decades on the website, and entered China only a few years ago. However, its international domain name.Com was registered in Shanghai.

Then, Miss Wang began to inquire about the English introduction information of the brand online, and the result of the inquiry made Miss Wang completely lose the illusion of Italy brand.

There is no English brand introduction on the Internet. The only business is advertising.

"Careful observation of the brand website, gorgeous page, empty content, English content is a simple plation of Chinese content, its history is pure bragging, more is to join the contact mode.

There are three mailboxes left in the contact mode, namely @sina.com, @sohu.com and @163.com. The website of the famous brand in Italy does not have its own website mailbox.

Just by visiting the official website of the brand, Miss Wang has realized that she has been fooled.

"The best case is that this is a" domestic brand "registered in Italy.

In fact, there is no need for complex surveys to distinguish fake and foreign brands from genuine deception and genuine international brands.

This is because the emergence of fake foreign brands itself indicates that they lack interest in brand building and operation.

What it wants is to make money by borrowing opportunities instead of "100 years old stores".

Therefore, counterfeit foreign brands that flaunt Italy and French ancestry often save money and will not exert much effort to mold brand culture. This will be directly reflected in their official website. For example, there may be English versions on the website, but languages like Italian will not necessarily exist, because small language versions need more input.

Even the fake foreign brands, known as English speaking countries, will be very pale in describing their brand history. The introduction of brand names to expository texts, simple and short English words, lack of sense of hierarchy, let alone historical details.

Because, to achieve the level of international brand, we need more cost maintenance and substantial brand history.

These are all things that fake foreign brands want to cheat and sell.

As for those brands that have no official website, there is no need to pay attention to them anymore, because even if they are truly international brands, the brand that even the website can not do in the Internet age is unlikely to bring you the "international" experience.

The reason why Miss Wang was cheated on buying a handbag was that she did not know about the brand in advance, and the purchase decision was made all of a sudden. However, it also reflected the loopholes in the domestic commercial environment.

According to Miss Wang's own words, "do not blindly believe in shopping malls, and do not blindly believe in foreign brands, focusing on quality."

In Miss Wang's view, there are so many Shanzhai foreign brands in the high grade shopping malls, and other shopping malls cottage brands are flooding.