Catch The Culprit Of "Buying In Europe".

Whether in Supermodel Or among the stars, chanel 2.55 has a very high appearance rate.

A few days ago, Miss Lu, a friend from a travel agency, bought a 2.55 pack of cowhide from the Chanel shop in France. The friend who bought it from France bought an overseas ocean long trip and said, "it seems that the price has gone up. Do you want it?" Miss Lu asked closely that the bag she asked for is now priced at 2550 euros, and a month ago, her friend also entrusted someone to buy exactly the same amount, but only 2010 euros.

From the beginning of the year, the euro has fallen by 12.43%, making Europe a hot spot for mainland buyers. As long as tourists who travel to France, 90% have helped people buy luxury goods. At the end of June and early July, European counters such as Chanel and LV have adjusted their prices. Although domestic counters also have price adjustment, the rate is far less than that of Europe. At the same time, many domestic importing jewelry and cosmetics brand executives also revealed that many new products will be very cautious in pricing, trying to narrow the price gap with Europe.

Chanel and LV adjust prices in the discount season.

Taobao on Europe Luxury goods Qiqi, a shopkeeper, confirmed that in June 25th, the price of French Chanel shops on the whole was adjusted by an average of 30%, or up to 40.8%, 2.55 of a medium-sized cowhide, and 1740 euros at the beginning of June, and 2450 euros after the price rise. Domestic counters were priced in July 2nd, but the average increase was around 15%, and the original price of 2.55 packages was 25600 yuan. Now it has risen to 27800 yuan, or only 8.6%, far below the average 30% increase in France. Qiqi said that because of the price rise at the beginning of the month, many guests have not come back to their senses. When they find that the prices of foreign countries have gone up more, they must be more regretful.

Although the price of LV has not yet been adjusted, the price is rising quietly in France. "I commissioned a neverful, priced at 470 euros, slightly more expensive than in the early June." Miss neverful said that the price of the neverful in China is around 6000 yuan. If the exchange rate and credit card rate are calculated, the estimated price difference is around $1700. "When buying in early June, not only did the price increase, but the exchange rate was more cost-effective, which was a real loss." Said Miss Si.

6, July was originally a discount season for major brands, and the price of European shops has been raised across the board in the discount season, and it has risen more than the prices of shops in the mainland of China. Chanel and LV obviously have a long-term plan. {page_break}

Although the price of LV has not been adjusted, the price is rising quietly in France.

"European purchasing wind" makes luxury goods hurt

From the beginning of the year to the present, the euro continued to depreciate, from 1 to 9.7774 at the beginning of the year to 1: 8.5259 now, and the euro half depreciated 12.43%. In early June, the euro depreciated by 16.81%, reaching the bottom of the first half of the year. "The price of many luxury goods in Europe is much cheaper than that in China, and there is also a tax rebate policy. After the depreciation of the euro, many customers have bought red eyes." A visitor who had traveled to Europe in the first half of the year said that she did not like the famous brand bag very much, but the people around her were buying it. She compared the price again and found that it was very cost-effective, and also bought three bags on the trip. A tour guide working in a travel agency revealed that almost every guest in the European group this year bought four or five luxuries, and some even bought a lot of shopping for friends. The reason for the prevailing popularity of purchasing agents was mainly the depreciation of the euro.

The rapid devaluation of the euro has indeed prompted Europe to become a "shopping destination" for domestic guests, but it is not a good thing for luxury goods like Chanel or LV, because this will affect the sale of domestic counters. Many brands quickly raised their retail prices in July. Although domestic counters also rose, the increase was far less than that of European stores. A senior buyer also revealed that she had taken part in many brands' spring and summer ordering sessions in 2011 and found that prices had also risen. It seems that luxury chiefs do not want the mainland Chinese customers to buy cheap three or four of the luxury goods so easily.

Many brands strive to be as low as 10% to Hongkong.

Compared to luxury goods, Cosmetics For the time being, there is no collective price adjustment due to the exchange rate difference. But the head of the cosmetics department of Yintai Wulin shop revealed that, from the beginning of the year to now, the retail price of some cosmetics is also being adjusted, though it is difficult to explain the exchange rate problem, but many skin care brands have revealed a hidden worry: the price difference between the mainland of China and Hongkong and Europe will affect the domestic market sales.

"Many brands have begun to take note of this problem and take countermeasures." Cosmetics store leaders said that taking the new origins and the Keihl's that are planning to introduce Keihl's, the two companies are very cautious in pricing. The mask of origins in Hongkong is priced at 200 yuan and the mainland price is 240 yuan. If the exchange rate gap is set aside, the price difference is only 40 yuan, and the price gap of other products is smaller, basically maintaining the price difference of 10%-20% between the two regions. Like Bvlgari jewelry, the European price of the same jewelry is 290 euros, the domestic price is 2500 yuan, and the price is almost the same. "Many brands are now making a big price adjustment. They plan to raise the price of Europe, China and Hongkong to a much higher extent than the mainland price, which will shorten the price gap between the two places." Insiders revealed.