Quanzhou Children's Shoes: Breaking The Single Order Function

Prior to that, several regional orders for children's shoes such as ABC, leopard and wing Gao have also been successfully concluded.

While consolidating the local market, children's shoes in Quanzhou have begun a new journey -- to march into the regional market.

The relocation of orders is the foreshadowing of Quanzhou children's shoes to pry open the national market for the deep ploughing area.

Can children's shoes orders be a springboard for Quanzhou children's shoes brand promotion and enter the springboard of the national market? What should we pay attention to in Quanzhou children's shoes during the ordering process? What experience have they had?

A few days ago, "Yi can public interest" Yu speed new product ordering activities ended in Chengdu.

At this order meeting, Yu speed joined hands with Zeng Yike to start the activity of "Yi Ke public interest", and donated 400 thousand yuan worth of children's shoes to the children of the Mianyang children welfare institution on the spot.

Then, because of such a joint public welfare activities of enterprises and stars, Yu speed has attracted widespread attention in the Sichuan market, and the brand concept of Yu speed "young shoe expert" has been accepted by more new agents. Sichuan merchants have succeeded in one attempt.

However, it's not just speed to place orders into the target market.

Prior to this, leopard in Hangzhou, Chengdu, Beijing, the three regional market order effect is to let the leopard children sporting goods company general manager Zhang Fengyuan applause.

Zhang Fengyuan excitedly told reporters that since the end of April Beijing regional ordering, up to now, nearly eighty leopard shops landed in Beijing area, while Beijing branch is expanding to tens of thousands of teams from 10 to less.

And all these gains, Zhang Fengyuan attributed the credit to the strong role of the regional ordering society.

In his eyes, these three regional orders will undoubtedly be a leopard brand to leverage the domestic market.

"At the end of last year, after the end of the order in Chengdu, the operation of Sichuan's direct market has been greatly improved, whether in team management or in brand operation.

This is not only the success of the leopard market in Sichuan, but also provides sample support for other domestic market operations, and its example power can not be ignored.

So we moved this model to the Beijing market this year. "

Zhang Fengyuan said.

At present, many children's shoes brand orders will no longer shoulder the simple meaning of "order" function.

To tell you the truth, if it's just an order, it's better to drive locally, because from the industry point of view, it has more advantages in Jinjiang. After all, it is the gathering place of the latest information on sports shoes. The convening of agents to place orders here can actually grasp the trend of the season more accurately.

Huang Congming, director of Yu speed brand, is right. The final purpose of this regional ordering conference is to create momentum and attract investment for its regional market.

"We combine local media reports, through early promotion and later investment, to bring help to the regional market is obvious, old customers can be rectify, new customers began to understand and even accept our brand."

With the same view, there are a large number of children's shoes brands such as ABC, leopard and Yong Gao. They believe that where the order will go, it means that the sample market will be supported.

In the light of regional market demand, Yong Gao people started the "2010 Beijing Culture Promotion Week" at the same time as the first order meeting in 2010.

The development of this activity not only greatly improves the standard of channel operation and terminal operation in Beijing area, but also plays an exemplary role in promoting cultural popularization throughout the country.

Dealers across the country have further enhanced understanding and extension of brand culture and accelerated the pace of national cultural promotion through the exchange of experience, the promotion of Yung Kok culture and the visit of flagship stores in Beijing.

Zhang Han, the brand manager of leopard children sporting goods company, concluded that regional ordering would always exceed the significance of simple orders. It centers on the center of ordering function, grafting various resources that are closely related to brand ideas, and combining with the strategic development stages of their respective brands, so that regional ordering can be exposed.

Looking at the pattern of men's wear and adult shoes ordering, from running away to returning, and then to subregional synchronization, from a single new show to all kinds of marketing activities at the conference, and then to emphasize the significance of ordering.

Today, children's shoes industry, which has undergone decades of development, is also on such a road.

Zhang Han said that the convening of the regional ordering association is not only the approval of the strength of the local agents, but also the platform for the strength of the brand display. Through the regional ordering, a variety of marketing tools and brand development have been used to effectively enhance brand awareness and attract more agents to join.

"This will play a good role in promoting brand awareness in the regional market."

In fact, the children's shoes industry is learning from the experience of adult shoes in the past, and intends to complete the order function through order, further display the brand and promote the development of the brand.

The degree of reference is very high, even in the way of ordering will be combined with marketing methods are very similar, but there are differences in the details of the operation.

"The early order of children's shoes will be the ordering effect, inviting the national agents to study the order, often twenty or thirty people, small scale, influence is very limited, the regional market and two level agents basically can not cover the radiation.

Especially for those brands who want to make a difference in the national market, this mode of operation is undoubtedly too late.

Therefore, many children's shoes now start to adopt various ways to enhance the brand influence, learn from adult shoe experience, and make changes in the order meeting mode. These are the coping strategies for children's shoes brands that want to further expand the national market.

An insider familiar with the operation mode of local children's shoes said.