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Shishi Clothing Enterprises Need An Industry Logo Brand.

2010/7/22 9:47:00 60

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Wang Zhentao said: "AOKANG now shows two names only, one is the supplier of the Beijing Olympic Games, and the two is the trademark brand of China's leather shoes industry."

It is natural that it is the focal point of the promotion of foreign trade to spend a lot of money on becoming a supplier of the Beijing Olympic Games. What is the trademark brand of the industry? The AOKANG group says that only the AOKANG is the trademark brand in the national leather shoes industry. They do not even mention famous trademarks, because the national leather shoes industry has more than 30 well-known trademarks in China.

Wang Zhentao is entitled to say that "rare products are expensive" and AOKANG's "head" who has won the landmark brand of China's leather shoes industry is entitled to say so.

A few days ago, the China Brand Research Institute announced the third China industry logo brand list. Because an industry only produces a landmark brand, the media and senior brand planning experts attached great importance to this list.

According to the author's incomplete statistics, there are 15 brands of iconic brands in Fujian. Throughout the list, there are 8 industries related to Shishi textile and garment industry including casual men's wear, sportswear, western trousers, woolen fabrics, underwear, Western-style clothes, shirts and leather shoes. The industry's iconic brands are strong bullying, Anta, Saint thei (Hunan), sunshine (Jiangsu), three guns (Shanghai), Luo Meng (Zhejiang), YOUNGOR (Zhejiang) and AOKANG (Zhejiang). From the influence of brand name, exposure rate and market share and sales volume, these brands do not dare to say that 100 percent are NO.1 of their respective industries, but at least they can enter the top three of the industry.

To observe other industries, the logo brand of the sanitary napkin industry is Anne le; the automobile glass industry logo brand is Fuyao Glass; the disposable brand brand of the battery industry is Nan Fu; the brand name of the mosquito repellent incense industry is golden deer, which is basically worthy of the name.

It can be seen that the selection of industry logo brands is more objective.

It is said that the enterprises that have chosen the trademark brand of the industry must get the well-known trademarks and famous brand names in China.

In other words, "generals choose marshals".

"Stone lions need an industry iconic brand."

People in the industry believe that the stone lions still have capital to enter the industry's iconic brand.

Last year, the China Leather Association released the "2009 year dermarking logo brand", the 8 famous brands such as rich birds and AOKANG, BELLE and so on. This is enough to explain the status of the old brand rich birds in the leather shoes industry.

Although the development of fortune birds in recent years has not been as fast as that of AOKANG and BELLE, even in terms of sales and brand influence, but with the release of the young brand Anywalk, the rich birds are alive again.

Not long ago, Mr. CABBEEN's "Asia outstanding young designer fashion award" brought us a surprise. I hope that the honorary title of "industry logo brand" will not be too long.