Off-Season Marketing: Shaoxing Merchants Display "Cool Card" To Attract Customers.

In the July, which is considered to be a traditional off-season business, how does the mall promote sales to attract customers and stimulate their shopping enthusiasm? Shaoxing businessmen have made moves to play the "cool card" while playing the "discount card".

The pace of "Zhongqing" has gone, and the promotion of the new academic year has not yet started. In the current July, how did the mall promote sales to attract consumers and stimulate their shopping enthusiasm? Yesterday, reporters visited several shopping malls in downtown area and found that in July, which was considered to be a traditional off-season business, merchants were making moves, playing a "cool card" while playing the "discount card".

"Cool card" to attract consumers

After entering July, the temperature is higher every day, and the outdoor maximum temperature even exceeds 35 degrees Celsius.

Under the high temperature, many citizens are reluctant to come out at home.

Shopping malls need traffic to maintain purchasing power.

How to lead people away from home? Shopping malls think of creating a cool shopping environment ahead of time.

"During this period of time, we all turn on the air conditioner in half an hour before the business starts, so that consumers can feel cool when they enter the door, and the mood of shopping will naturally be better.

And longer staying time will increase the chance of shopping.

Guo Shang building responsible person said.

Like the Guo Shang building, the air conditioners of other department stores in the city were opened ahead of schedule and closed at the end of the business.

In previous years, the air conditioning in shopping malls usually did not open until the door opened, and even when the temperature was not very high, it was not until after 10 a.m.

A shopping mall official said, now consumers are still more particular about the shopping environment. When the air conditioner is opened earlier, it costs more electricity, but it can attract more consumers to come in.

In addition to creating a cool shopping environment, some shopping malls in the city have also prepared many intimate services for consumers according to the characteristics of summer. For example, they are equipped with summer refreshing drugs at the service desk for rainy day; additional service areas are provided for consumers to rest; some are also offering fruits, cold drinks and other things beside the counter, or providing free drinking water, so as to attract customers to patronize.

adjustment

It is the shopping mall that provides these very humane service initiatives. In recent days, the traffic volume of several major shopping malls in the city is very good, especially in the afternoon and evening, and the traffic volume is very large. Many people regard shopping malls as "summer resorts".

During the summer discount season, many careful consumers found that almost all stores were adjusting their brands.

Reporters on the first floor of the national commercial building, cosmetics, watches and jewellery areas to see, many of the original cosmetics counters have been isolated, the poster on the outside is written on the word "brand adjustment".

In the run and shopping center, many counters are also being adjusted. Some of the counters have been emptied, and temporary promotions are being made to prepare for the introduction of new brands.

The official of the national commercial building said that it would be more suitable for the market to adjust the brand at this time. After adjustment, many new brands will be introduced, and some of the original brands will not sell well.

The supply and Marketing Mansion also said that before September, many brands in the market will be adjusted, which is also the need for the development of shopping malls and the need to cope with competition.