The Terminal Marketing Mode Of Life Hall Will Trigger The Upgrading Of Children'S Shoes Industry.

The cartoon Carnival explores the thorny road.

When many people are watching this mode, a new terminal marketing mode of children's products industry arises at the historic moment -- life hall.

Recently, at the new conference of Bumblebee children's products Co., Ltd., as the latecomer of Jinjiang children's shoes, the conference of wasps was not concerned by the industry.

Surprisingly, in this low attention conference, Hornets launched their own "children's living hall", which was introduced into other children's products such as life hall, children's wear, toys, stationery and so on.

Coincidentally, at the beginning of spring, many two or three line cities in China, like flowers blooming overnight, increased dozens of children's living rooms.

Foot friends create small and medium children

This year, foot friends will focus on the two or three line cities to increase small and medium-sized children's living rooms. These shops are closer to the living area, with a moderate area, but they are definitely the priority choices for mass consumer shopping and have a strong profit margin.

"If 2009 is the leap year of foot friend's brand, then 2010 will be a qualitative change year for friends.

This year, the foot friend store system will get a qualitative leap. It is estimated that the number of children's living rooms will increase to 600. It will become one of the strongest brands in China's children's shoes industry.

Yang Jingping, general manager of Fujian foot friend sporting goods company, said.

Last year, the growth rate of China's children's products industry was limited by the macroeconomic impact. However, several leading enterprises in the domestic children's shoes industry still made rapid growth.

In 2009, foot friend won the industry's first "China famous trademark" identified by the General Administration of industry and commerce. The industry's first "China footwear industry science and technology demonstration enterprise" and the first member of the industry's "China Quality Wanli committee members", and the children's life hall, built by friends and friends, has been successfully settled in the major cities. The children's wear series has been growing strongly. The children's series and baby series are even more serious. The three lines of brand, product and channel make the friends become friends.

At the same time, a number of Quanzhou enterprises, including Jinwei, are also interested in building their own "children's living hall" system through the combination of several kinds of children's products. There are indications that the concept of "children's living hall" is rapidly permeated in the children's products industry in Quanzhou, and children's shoes, children's clothing and other children's products terminal changes are quietly forming.

Children's shoes and animation combined with life hall mode

No one can deny that children and teenagers in China have gone through the comic age. At the same time, almost all children's clothing and children's shoes are brand names with cartoon images in the occupation of children's products, such as Altman and Mickey Mouse cartoon characters.

However, after a few years of popularity, some enterprises are not just relying on a cartoon image to beat the world.

In the competitive field of children's clothing, the children's clothing industry in Quanzhou takes the lead in building children's wear life hall in China, which is conducive to occupy the market heights.

The life hall is a terminal sales mode that has begun to rise in the domestic garment industry in recent years.

The life hall is no longer confined to the single product of a brand, but attracts consumers with rich and serialized products. It advocates a one-stop, experiential consumption concept and leads the corresponding lifestyle and consumption patterns.

At present, the life hall of the seven wolves is relatively shaped in the Fujian style clothing plate.

The product category of the seven wolf's living hall is not only a series of products of seven wolves men's wear, but also women's clothing and children's clothing.

At the same time, life hall also introduces fitness, beauty, food and beverage to guide consumers' fashion consumption.

"We want to create the cartoon Carnival and the seven wolves living museum is almost the same concept," Lin Weisheng said. Wan Tai Sheng is ready to "cartoon Carnival", the company has the right to use Altman, the flying girl, the hoodlum and other animated images through the "string" way, all contained in it. "Different cartoon images may have different fans, like Altman is the idol of the little boy, the flying girl is more popular with the little girl, we integrate these brands into one, can meet the needs of different consumers."

In the company's plan, the cartoon Carnival not only sells children's shoes and children's clothing, but also promotes the concept of happy life in the form of children's eating, drinking, playing and music integration, and instills the concept of healthy learning and healthy growth to children's consumers.

Green, chairman of the board of directors, said Zhao Jianhe is preparing to extend the product of the tick brand.

At present, there are many series of products such as children's clothing, baby clothes, children's shoes and so on.

Professionals in the industry believe that although the peak of the brand consumption of children's clothing is at present, foreign brands have occupied the domestic first-line market for a long time, and many foreign trade children's clothing enterprises are turning to domestic sales, and the competition in the domestic market is becoming increasingly fierce.

After years of competition for men's wear in Fujian and Zhejiang, the clothing sector began to spread to the brand children's clothing industry.

"The children's clothing industry in Quanzhou has a good foundation, and the next step is to enhance brand operation."

In fact, not only in Fujian, children's clothing and animation combined, and put forward the concept of life hall, are very good try.