Haining Upsurge Unscramble China Leather Flagship Winning Password

July is like fire.

With the seventeenth China

"Three swords combine" to create a leather fashion feast

In recent years, with the pformation and upgrading of leather industry, the focus of development has gradually shifted to innovation and fashion consumption.

This is a manifestation of industrial maturity, and also a manifestation of the "bottom spirit" of China's leather fashion industry.

After 13 years of continuous accumulation, the "genuine leather logo Cup" Chinese fashion leather and fur clothing design Grand Prix has been recognized as the "National Games" in the field of leather and fur garment design, and has become the vane of the trend of leather clothing in China.

The theme of this year's competition is "creative age".

After fierce competition, Zhao Yin and Zhang Ziwei from Zhejiang Yinshan fur Co., Ltd., won the gold award of the "genuine leather logo Cup" by virtue of the "Wake" of their works.

2010 China Leather

The first China leather garment designer forum sponsored by the Organizing Committee of Haining China Leather Expo also attracted nearly 100 designers and representatives from the industry.

During the forum, the Chinese leather garment designer gallery was officially unveiled at the brand fashion center of Haining China Leather City, and the Haining Declaration on Chinese leather garment design was also released.

The vice chairman of the China Leather Association and chairman of the China Leather City of Haining have held the view that the establishment of the forum has made the "genuine leather logo Cup" Grand Prix, China Leather Fashion Week and the designer forum achieve "three swords in one".

As an important part of Haining China Leather Expo, this design innovation centered activity has attracted wide attention from the industry.

In addition, this year's Haining China Leather City has hosted the online model star competition for the first time.

Chagarin, deputy general manager of Limited by Share Ltd, China Leather City, Haining, said that with the continuous expansion of Haining leather city and the development of e-commerce, online models are becoming popular in Haining.

The Haining China Leather City led the model selection campaign aimed at selecting more potential talent models for the leather store merchants and further promoting the development of e-business in leather cities.

Cool eyes, read the flagship winning password.

Zhejiang Haining does not produce leather raw materials, but has the largest leather industry cluster in China.

As early as 1926, Haining had the first leather processing enterprise in the country. In 1993, Haining built the first leather professional clothing market in China. In 2009, the Haining leather city of China managed 2250 households and sold more than 10 billion yuan. In January of this year, Haining leather city was successfully listed on the Shenzhen Stock Exchange and became the "first stock" of China's leather professional market.

After more than 80 years of development, especially for more than 30 years of reform and opening up, Haining has become the largest production base and distribution center of leather materials and leather products in the country, and the leather industry in Haining has been the first in the country for a year.

In 2009, Haining had more than 2000 leather industry enterprises, employing about 75 thousand people, producing 28 million 130 thousand pieces of leather garments annually, 12 million 600 thousand tons of leather tanned leather, 5 million 300 thousand leather sofa, and 17 billion 200 million yuan of product sales revenue.

Amateur looking at bustle, professional watch the doorway.

In fact, the analysis of the internal factors of the development of leather industry cluster in Haining is nothing more than two points: first, the government attaches importance to the achievement of leading industries; the two is to unswervingly implement the expansion and innovation of traditional industries.

The leading bodies of the Haining municipal Party committee and the municipal government respected the development plan of the leading industry in the city, followed the development ideas of the former team, did not make innovations, did not map out the current achievements, and always combined the pformation and upgrading of leather industry as the main line, combining industrialization, marketization and urbanization, effectively enhancing the discourse power and control power of Haining leather industry in the global value chain.

It is this selfless relay inheritance that has ensured that the leather industry has always been the first pillar industry in Haining.

Tracing back to the development of leather industry in Haining, one of the important nodes is the construction of leather professional market which started in the 90s of last century.

It can be said that the two-dimensional framework of interaction between industrial clusters and specialized markets has laid a solid "hardware" foundation for the development of leather industry in Haining.

With the production, market and other hardware platforms, what should we do next? Smart Haining people realize that the future development of leather industry lies in upgrading soft power.

So in recent years, the leather industry in Haining has "carrot and stick", while expanding the hardware scale, efforts to enhance the design, fashion, brand influence.

For example, the three brand fashion center of leather city launched in 2008, and the Haining Leather City Project of Liaoning Tong Er Bao, launched in 2009 for the comprehensive opening up of the Northeast consumer market, and the following fashion festival, design competition, brand presentation, forum Lecture...

All this is a solid step for Haining's leather industry to pursue sustainable development.

Facts have proved that even in the face of the severe impact of the global financial crisis, the leather industry in Haining is still alive.

Haining continues to lead the leather industry in China in the form of "flagship cluster".

Ren believes that the establishment of the forum has made the "real leather logo Cup" Grand Prix, China Leather Fashion Week and designer forum achieve "three swords in one".

As an important part of Haining China Leather Expo, this design innovation centered activity has attracted wide attention from the industry.