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How To Make A Successful Fashion Brand Exhibition?

2010/7/21 12:12:00 67

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Highly recognizable brands rarely promote themselves through exhibitions. For new brands and small brands, exhibitions are an opportunity for operators to recognize and express themselves.

The trend of garment market in 2010 is how many enterprises are ready to fight against the sunshine of economic recovery.

A large number of brands with large market coverage have already planned how to make use of the original brand resources and create more brands so as to gain a larger market share.

And mature brands are also considering increasing their sub brands to gain more market share.

Clothing brand in

clothing

The success of the exhibition means the success of the market operation.

A good brand can be fired, and it is not good at operating. It can also leave no trace of customers in mind.

What aspects of the exhibition should be displayed? I would like to share with you some superficial views.

One

product

image

Of course, it is the first to bear the brunt. The most important thing for dealers is the attractiveness of products. Of course, it is also very difficult to avoid copying the money with a certain amount of effort. It will soon make our products competitive in a big way.

The display of products needs to pay attention to several 1 products display and display forms combined with the content preparation of the commentator at the scene, so as to prepare the form that should be displayed around the current dealer's routine operation problems in the market.

2 apart from considering eye catching and eye-catching, the exhibition highlights the advantages of senior production processes or design creativity to increase dealers' confidence and interest in brands.

3 every product that needs to be displayed must be demonstrated through the market and then considered to participate in the exhibition, so as to avoid the influence of certain individual brands on the brand image. Of course, this is mainly for mature dealers.

Two shop image

Key points of shop image display

The importance of store image is not much talked about. At the exhibition, many brands spared no expense to build store image, but scare away customers.

Shop image presentation, the author also thinks that there are several points to note: 1 store image and brand marketing strategy are highly consistent, that is, the investment of the store image is directly proportional to the market promotion expectation, and the difference between investment and affiliation investment can not be too large, which leads the dealer to be weak or unwilling to invest in the image decoration, which will affect the future product sales.

That is to say, first, the input of store image must have the scientific nature of market acceptance.

2 store image corresponds to consumer psychology of product audiences.

3 finally, it will focus on the form of shop image and product style, and how to integrate the market competition environment.

Three brand image

Brand image display is difficult for a new brand to be clearly stated through a show at a time. Even a perfect brochure is easy to be considered packaged.

The intangible thing that the brand wants to show is more impressive.

The following points are for the purpose of sharing 1 staff's professional knowledge and unique insights on the clothing market, which will leave a deep impression on customer communication (preferably using data and avoid exaggerating feelings). 2 customer market trend analysis seminar can invite relevant experts to host a series of meetings, guide and explain questions and answers to customers' questions about brand operation (for participants to screen strict conditions and avoid peeping as far as possible). This process is also referred to by many brands as brainwashing. The key is to see who speaks more objectively and scientifically, so as to convince people.

3 the recruitment process of customers is strictly standardized. It is not only promises and policies that can persuade customers, but the customers who join them are more concerned about market expectations, and have enough services in the market expectations, such as how to strictly enforce the market research. With this, customers are willing to accept even less support for customers' services.

The quality of distributors is obvious to all.

Four professional spirit

Good show, if

Exhibitors

If the staff's professional quality is not good, everything will be greatly discounted.

The most important thing is to do well the training of pre exhibition personnel.

In particular, some service details can embody the charm of an enterprise brand.

Also simple to share a few points. 1 sincerely, ask the customer no identity pick and choose, not the target customers should also do a good job in advertising, bad reception bad consequences unpredictable.

2 patience, the more questions and concerns the customer has, the greater the image. But remember to be too enthusiastic to scare away the customers.

3 professional, brand and product positioning and market, consumer psychology analysis and opinion to be professional and objective, competitive brand operation strategy also need to know clearly, clear expression ability to enable customers to better judge the brand market value.

Of course, not only these, but also every company has its own character.

After participating in an exhibition, we need to prepare a lot of work. I hope the brand does not need to participate in the exhibition every year, and it will open the market situation once.