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Masamaso: Provide Higher Quality Clothing.

2010/7/21 10:39:00 113

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Recently, a well-known network in China

Men's wear

The brand MasaMaso (Martha Maso) is celebrating the 2nd anniversary celebration. The promotion of MasaMaso (Martha Maso) 2nd anniversary celebration is unprecedented. However, providing more high-quality clothing and supporting products is the root of MasaMaso (Martha Maso)'s invincible position in the Internet men's clothing market.

In 2008, the Internet men's clothing was more famous for PPG, VANCL and other low-cost brands, dozens of dollars for men.

shirt

When it comes to popularity, netizens see too many surprises and doubts in their eyes when they see the shirts priced at 200 yuan on the MasaMaso (Martha Maso) website and 1000 yuan coat. But in just a few months, MasaMaso (Martha Maso) takes the lead in the operation mode of the domestic high-end men's wear network sales.

Over the past two years, with the advantages of fast, high quality and low price, MasaMaso (Martha Maso) has taken a place in the high-end brand menswear market.

Although the application of electronic commerce, let MasaMaso (Martha Maso) get the attention inside and outside the industry, but the product is always the core of MasaMaso (Martha Maso) operation and management.

"We have more than ten years of advanced level.

clothing

Production procurement experience; we start from the process design link has been through proofing, production, inspection of all aspects of follow-up, is in line with the industry's highest standards of implementation; when we receive each item of clothing one by one inspection.

This is hard to do in traditional brands.

This kind of operation is very inefficient and costly, but it won the trust of customers, which can not be formed through advertising and promotion. Trust is a continuous accumulation process, which will eventually form brand vitality! "Sun Hong, general manager of MasaMaso (Masa Marceau), made MasaMaso (Martha Maso) and other online Menswear brands distinct.

Over the past two years, MasaMaso (Martha Maso) has been improving consumer loyalty and customer unit price through excellent product quality and different levels of brand connotation.

The Striped jacquard products on sale at MasaMaso (Martha Maso) are all made of mulberry silk + cotton top quality fabrics. They are similar in quality to those of Zegna (Zegna) and GIVENCHY (Givenchy) and so on. The thick texture and soft handle feel enhance the comfort of consumers when they wear them.

At the same time, in MasaMaso (Martha Maso) many series of products, the waist 6 centimeters (or more than 6 centimeters) of the body repair design everywhere, this is the MasaMaso (Martha Maso) designer to the classic breakthrough; in addition, in the chest pocket, collar, flap and other details of the detail of the design, the lively and design sense of the inclined chest pocket combined European popular men's design concept and domestic consumer preferences, make the product look both fashionable and Chinese clothing habits; online material (4096,57.00,1.41%), MasaMaso (Mara Marceau) products use 10 times more expensive than the ordinary wire of the British Gao Shigao sewing thread, so that clothes are not easy to open the line of clothing in wear.

Seemingly simple products, every detail change gives business people innovative power and different potentials. This is the consistent pursuit of MasaMaso (Martha Maso) in quality.

At the beginning of this year, MasaMaso (Martha Maso) got the investment of millions of dollars of Sequoia Capital in one of the three major Vc firm of the US Silicon Valley.

In the view of Sun Qian, vice president of Sequoia Capital China fund, MasaMaso (Martha Maso) introduced the high-end men's clothing for the first time in the field of e-commerce, thus breaking the idea that e-commerce can only sell cheap goods.

Sun Qian said that the current operation of MasaMaso (Martha Maso) is more recognised and optimistic about the sustained growth of its performance.

It is this kind of business operation mode that makes MasaMaso (Martha Maso) win the favor of venture capitalists, and also brings a considerable number of consumers to MasaMaso (Martha Maso).

Two years after its establishment, MasaMaso (Martha Maso) has launched tens of thousands of products, but insisting on communicating with users and improving the taste of business people with quality has always been the sticking point of MasaMaso (Martha Maso), and also the deep reason why MasaMaso (Masa Marceau) is increasingly loved by business people.