Love Business In Lovers' Clothing Store

In the shops that emancipate the westerners, there is such a fashion shop with unique decoration, fashionable taste, and moderate price.

Here, you can often find a dress that stars once wore. Although the quality is not so good, many people have come to feel the surprise of the star crash.

Eager to create a career

This five year old clothing store is carefully handled by a pair of young couples. They are Xiao Li and Fang Fang.

5 years ago, Xiao Li, who had just graduated from polytechnic school, was filled with enthusiasm and desire to achieve a career.

And her girlfriend, Fang Fang, also "husband and wife", together to open the door of their life.

Xiao Li and A Fang have never been bothered about the entrepreneurial projects, because the two people have always liked fashion clothes, and opening a unique fashion shop has always been their dream.

As for Fang Fang, chasing stars, she loved to imitate the stars' dress and loved the stars' gorgeous costumes.

At first, she had an idea, a dress shop, a monopoly and a star to wear the same clothes.

But at that time, the Internet was not so developed, nor Taobao, it was difficult to collect such clothes, so the idea was gone.

Guangzhou sells Haikou goods.

At first, Xiaoli and A Fang wanted to leave home to make a rush in Guangzhou. But considering the fierce competition in the local clothing industry, after thinking about it, the two decided to take Guangzhou as the source of goods, and the purchase of goods back to Haikou was more promising.

After returning to Haikou, they began to locate the shop.

Jiefang Road has always been the most popular shopping mall for young and fashionable men and women. Although there are clothing stores everywhere, there are fierce competition and opportunities.

Considering the large volume of passenger traffic in Jiefang Road and the fact that the pavement is not expensive, Xiao Li and A Fang started their business trip here.

In the past 5 years, because of their good business and fast sales of clothing in the store, they had to go to Guangzhou several times a month.

From morning to night every day, they rush to run goods in Guangzhou's clothing market, and sometimes they have no time to eat lunch.

Guangzhou's popular costumes are dazzling. How to clean up the good and cheap clothes is a big challenge for them.

Once the boutique is fined, two people will be excited for a while. If they are found to be dissatisfied after cleaning up, the two will also "review" each other.

Clothing must be popular.

In order to attract tourists, Xiao Li and Fang Fang's small couple can be "racking their brains".

After closing the shop every day, two people still don't give up.

I often discuss and summarize today's experience and lessons when taking a walk at table.

Think about how to gather popularity as soon as possible.

The road is a man coming out.

After a period of observation and discussion, they found that if they want to attract more people to their shop, grasp the latest trend and consultation, it is the key to keep the fashionable elements of clothing in store.

"Every time I enter a clothing store or a jewelry store, I will observe it very carefully.

What is the popularity of this season and what kind of clothes the most people buy?

Sometimes I would go to the mall to see the clothes of the major brands and find some inspiration from them.

I will go shopping in some shops again and again, and I will go shopping from new clothes to special discount rates.

Whether it's an ordinary shop or a shopping mall, I won't let it go.

Now, ah Fang will not only go to various clothing stores when he is free, but also buy some seasonal fashion magazines to come back and study.

Xiao Li is not idle. In addition to studying fashion magazines with Fang Fang, he will go to various online fashion forums to find out what the customers are pursuing.

Recently, Xiao Li has discovered the way to explore the fashion materials on the shopping website, and see that they are so diligently working that their shop can not think of fire.

Wear the same pattern with stars.

Over the past two years, with the rapid development of the Internet, some shops such as Taobao have begun to enter the lives of people. "I found many clothes that are exactly the same as those worn by celebrities on Taobao.

There are many clothes that can only be seen in fashion magazines, which are also sold in Taobao.

Although not authentic, the quality is not so good, but the style and appearance are not much different from the original version, and the price is still a lot cheaper. "

After contacting Taobao, ah Fang was very surprised. She felt that her dream of opening up a star clothing store might actually come true.

Fang began searching for wholesale clothing on Taobao and then put them in the store.

Many of the stars saw their clothes worn by their idols in the store, or when they saw their clothes that had long been in magazines, they had a wonderful feeling when they sold at an unexpected low price.

A Fang told reporters that such clothes in the shop are always snapped up for the first time, often in short supply and very popular with customers.

Insist on trying on clothes.

Xiao Li told reporters that trying to wear has always been their shop concept.

"Customers come to buy clothes. We always suggest that they try them first.

Many customers like to carry their clothes on their hands and look at them in the mirror.

In fact, it simply can not fully see whether clothes really fit, sometimes looking at the same thing, wearing another feeling.

When customers try them on, we can help them match them according to their effects, so that they can dress out the style that suits them best.

He said.

Although everyone's aesthetic conceptions are different, Xiao Li and Fang Fang have their own unique opinions on the collocation of costumes, and often speak out to their customers.

Sometimes, A Fang says, when she sees a customer taking a dress that is not suitable for her, she always can't help walking forward, and it is a euphemism that the customer can actually try another way of wearing it.

Such a move will inevitably make some customers resentment, but through her patiently explaining, eager to help them, customers feel really good in the clothes she wears, and begin to accept her recommendation.

Some customers are rushing to ask her to help with their clothes every time they come back to the store. After 5 years of opening shop, their stores have already drawn many "repeat customers".