How Does China'S Shoemaking Enterprises Create From China To China?

The Chinese elements are not uncommon. In the raging arena, Chinese elements are not uncommon. "Wawazar", "soccer celebration", mascot "zkkmi", team sports shoes and clothes and so on, "made in China" can be seen as a showcase in the world cup. Obviously, the world cup is undoubtedly a "made in China" exhibition platform. As we all know, China is a big sporting goods producing country, but only a well-known shoe manufacturer such as Adidas and Nike. The curtain fell on the world cup in South Africa.

In recent years, we have seen that China's shoe-making firm Li Bo develops toward the "Smiling Curve ends" in the value chain, that is, the manufacturing process is always at the low end, and the product development and after-sales service are at the high end of the value chain curve.

But for this stage of China's small and medium shoe enterprises, it may not be realistic. This long process may have closed half of the enterprises.

How the Chinese shoemaking enterprises are made from China to China, the author summarizes several points put forward by the insiders.

First, products must have brand support.

When we talk about the pformation and upgrading of shoe enterprises, from manufacturing to creation, we mainly refer to brand building.

Establishing brand is an indicator of an enterprise based on the market. Customers often recognize this logo when choosing products. For the footwear industry, brand building is particularly important.

In the world footwear industry, Chinese style R & D has explored a way in the shoe and clothing industry, and its competitiveness in the world has been stronger and stronger. However, even in the field of comparative advantage with China's R & D, the products coming out of the country are still branded as "China discount".

Just like Chinese sports brand wants to become

With the expansion of the shoe industry capacity and the intensification of market competition, the Chinese shoe and clothing market is gradually moving towards a meager profit era. With the international first-line brands such as Nike and Adidas monopolizing China's high profit first-line market, the domestic shoe brands are facing the fate of fighting the high-end market with international brands.

In many Jinjiang sports products industry's rising stars, such as Anta in the current industry structure, put forward the personalized breakout of products.

The so-called product personalization undoubtedly refers to the alienation of products. Now, Shoes Companies in the shoes market have begun to realize the importance of technology patents. Only by truly having the strength of independent production R & D and many practical patents can they differentiate themselves from the homogenization competition of most enterprises.

You copied me, I imitated you, resulting in a worsening market environment.

Shoemaking enterprises begin to realize the importance of technology patents. Only when they truly possess the strength of independent production R & D and many practical patents can they differentiate themselves from the homogenization competition of most enterprises.

Third, products must be innovative.

Nike, Adidas and other pnational giants have taken a fancy to the development of some shoe making industries in China by virtue of their labor costs and industrial policy advantages, and began to increase investment in factories in this area.

However, foundries often earn only meager profits. In the final analysis, the OEM is not good for the long-term development of shoe enterprises, and it is more foolish to kill the goose that lays the golden eggs.

In recent years, with the increase of labor and land production costs and RMB appreciation, China's shoe products are no longer simply priced.

Under this background, many shoe companies should speed up the pformation and upgrading of shoemaking industry by means of scientific and technological innovation, improving efficiency, reducing energy consumption and enhancing the core value of the brand, so that "made in China" will stride on the world stage.

We can see Chinese made products everywhere in South Africa, but in the world cup, "made in China" is still a supporting role.

The pformation from "made in China" to "made in China" is a great test for many enterprises in China, and also a great leap forward in many traditional shoe making industries.