Market Analysis: Modeling Children's Clothing Is The Market Blank.

A children's clothing store with 25 square meters in the street and almost no decoration, attracted a lot of OL and "ghost guy" who came to patronize. On the basis of its own business characteristics and good customer relations, Tan Minyi's children's clothing store has not only flourishing business but also won wide connections for her.

　 Target customers

Specializing in fashion white-collar mothers

Tan Minyi said, although the shop opened on the powder street, but can not do this neighborhood business, ordinary people will not pursue such a fashionable thing. The customers who come here are all young white-collar mothers in nearby office buildings. There are many mothers who drive BB from Tianhe. In the short hour of the interview, though it is a working day, there are still many repeat customers who are visiting white-collar mothers in nearby offices, including a foreign purchaser.

"Now only one BB can be born, and the young mothers are very nervous about their BB, so they want to wear beautiful clothes on their BB, so they are very willing to spend money in this area." Miss Tan pointed out the characteristics of the customer base and pointed out the prospect of the fashion business. In addition, some children's photography rooms have become Miss Tam's customers. They will look for these modeling costumes to make photographic costumes.

    Entrepreneurial inspiration

Modeling children's clothing is the market blank.

Children's wear shops are everywhere in Guangzhou, but there are not many children's boutiques such as piglets and so on, but few of them have their own characteristics. Miss Tan found the market blank. Asked how many children's clothing shops there were in Guangzhou, Miss Tan laughed and said she hardly ever saw them. At the beginning of her career, Miss Tan also worried about whether the target customers were too narrow, but after more than a year's operation, it proved that the original idea was correct.

Enough Tan Minyi's children's clothing store is located in Zhongshan four road squeezing powder street, squeezing powder street is an old inner street, not very impressive. But the business is surprisingly good. Many white-collar mothers come from Tianhe District, and many foreign businessmen come to pick them up. The secret lies in the shop's exclusive modeling of children's clothing.