The Birds And Birds Occupy The Network Terminal &Nbsp; Create Mass Sports With Happiness.

July 17th, when " Sports Star + CCTV advertising "China" motion When the brand standard action suffers from aesthetic fatigue, a people friendly humorous advertisement quietly ignites the curiosity of consumers -- the retired old man beat the table tennis player, the pure and beautiful girl beat the tennis queen. The "bird of happiness" and "who are afraid of it" will not become possible and create the era of mass sports.

There is no doubt that the Internet is the most important position. The China Internet Network Information Center (CNNIC) report shows that China is the most important position. Netizen The number is as high as 400 million, while young Internet users are close to 200 million. QQ, video and games are the three largest Internet applications for teenagers nowadays. Video is the first choice for enterprises because of convenient viewing, interactive entertainment and high reputation. By using the Internet, "let go of superstars and advocate happiness", the noble birds sacrifice the banner of "sports happiness" to conquer the target consumer groups, college students and urban white-collar workers.

Therefore, under the support of the concept of sports happiness, the two TV advertisements of the birds in the first half of 2010 have been resonated by many consumers. "Natural sports maniac" created a new record of Youku's original network drama with nearly two million hits. Colleagues have Internet users spontaneously formed QQ group discussion, in Baidu Encyclopedia also appeared "natural movement crazy" entries, the main actors also have their fans group. As the first sports drama in China, the inborn sports maniac, who has no experience, won the audience's recognition by relying on a large number of latest Internet buzzwords and the "subversion movement" with a lot of laughs. At the same time, it also successfully created the image of "happy movement" of the precious birds.

Besides, Guirenniao Boldly design the Flash interactive game called "bubble big fight". (Chinese shoes net) netizens can leave messages according to the two camps of "Happy Sports" and "unhappy sports". If a netizen's message is clicked more than three times, it is possible to win a prize from a good man by raffle. You also believe that through this event, netizens will offer more creative ideas for "Happy Sports" and create a wonderful video that combines sports fun and entertainment. At that time, the creative video will also be cast by netizens, and the winners will receive the mysterious award from the famous bird. Through this interactive way, you can let netizens understand the concept of sports happiness proposed by the birds, that is, when people are doing sports, they limit their struggle and competitive attitude to the minimum, and extend the attitude of happiness and entertainment to the maximum.

Precious bird (China) Sports Zhang Yongheng, director of brand, said: "happy idea, to cater for the younger generation's pursuit of avant-garde and fashion, regardless of age, sex, height, weight, and weight, can discard all prejudices, forget all worries, and enjoy happiness in sports world by sweating freely. Although the strength of athletes is high and low, there is no grade in happiness. We must return to the origin of sports and open the new future of sports with happiness. It is the greatest aspiration of the birds and birds enterprises to let every consumer experience the joy of sports.

You are always committed to supporting China. Sports undertaking It is also one of the most popular sports goods brands in China's sporting goods industry. Advocate the "Happy Sports" brand marketing of the noble bird, this time from the brand culture soft power and enterprise capital operation hard strength two aspects, and actively explore the development of local sports goods brand. It has built a terminal monopoly system across the whole country and a huge network, so that the spirit of happy movement is everywhere. Now the "noble bird" shows a new, vigorous and ambitious brand of national sports.

It is reported that the birds provide more comfortable and professional products for consumers who love life, pursue themselves and freedom, advocate "moderate, relaxed and healthy" sports way, and interpret the "sports happy" campaign. And with the idea of happy movement, let sports spirit permeate every Chinese life and create a mass sports era with pleasure.