The Dog Days Did Not Arrive At &Nbsp; Summer Wear Started The Discount War.

　　 After the heat stroke, Summer wear The discount wind has already been blown up in the shopping malls of Ji'nan. Reporters in Ginza, expensive and Hualian, Jia Hua, Zhenhua people's shopping malls and many other shopping malls see everywhere are eye-catching discount cards, more than 8 of the brands have different levels of preferential promotions, including cosmetics, Sandals The summer wear is the most ruthless. This makes the ladies eager to buy a discount summer suit consume a lot, and several purchases are made at the same counter. Compared with previous years, this year's summer sale price promotion war was half a month ahead of schedule, and the discount rate was very large.

As the weather is heating up, the sales promotion activities of various businesses in Ji'nan province have gradually entered the peak period, and various businesses have launched various summer promotions. "Full court 50 percent off", "one piece 20 percent off, two pieces 30 percent off", "double integral"... Despite the fact that the hottest dog days are yet to come, clothing stores in Ji'nan are "falling silent". In recent days, the summer holiday storm, which is launched by the expensive sports center, is a large-scale promotional activity that wears the whole class. It can be seen that the summer promotional activities in Ji'nan have been brought to a climax.

Status quo: majority Summer wear A 3-8 discount.

Columbo, NICI, Keller stone and other brands have the lowest discount of ninety percent off, and the lowest discount of international brands such as Adidas, Lining, Daphne and Northland is also two to seventy percent off. At the same time, the sports center also carried out related activities for student groups. Students can participate in the summer camp activities with their valid certificates and participate in the lottery. In addition, the store also carried out summer gifts, courtesy and so on. "Just put the 50 percent off brands on the clothes rack, and attracted many women to rush into the store." Yesterday, the salesperson of the brand counter of Jiahua shopping center told reporters that it was originally scheduled for a discount tomorrow. Whoever knew the discount brand just hung up and the customers immediately got up, so they had a discount plan ahead of schedule. Many female customers simply bought them after trying them out. They were afraid that they would slow down, and the style and number they liked would be "stepped up" by others. Reporters saw that in order to stimulate consumer purchases, some brands bought 20 percent off, two, 30 percent off... Promotion card. In the shoe hall, sales staff have said that discount promotions have already started, and many brands of sandals sales are coming to an end. A few businessmen even have new sporadic fall shoes this year.

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Consumers: now washing clothes can save money.

"I am Brand discount Commodity has a special liking. " In random interviews, Chen Li, who is shopping in the mall, told reporters that she pays more attention to brand and price. The clothes are good, and the price is too high. She will not give it away easily. Only when the value of money is consumed, she always buys clothes when she sells discounts. "The same commodity, which needs four hundred or five hundred yuan for the season, is almost half the discount." Chen Li thinks.

"Fewer and fewer consumers are willing to pay for the positive price now." A salesperson is helpless. Under such circumstances, discounted goods naturally become the "sweet potatoes" in the eyes of many consumers.

Market: the concept of season has greatly advanced.

"Clothing discount in advance is not only a speed, but also a comprehensive contest of the marketing ability of the manufacturer." The head of the clothing area told reporters that the marketing of clothing enterprises has a strong seasonality, and the changes in fashion are bigger. The strong cash flow and logistics are completed simultaneously. As a result, when the seasonal clothing turned from the "end of season" to the "mid season", it seems to have reduced the profit of the new products, which, on the whole, greatly stimulated the demand of consumers and expanded the total market volume.

"The pace of the season has arrived hastily. In the next half a month or so, autumn clothes will be on sale." Esprit brand clothing agents told reporters that the reason for the early discounts is that the summer in the market concept has surpassed the natural season. As early as March this year, when the breath of spring just started, the summer wear had been listed on a large scale. From 4 to June, the best selling of summer wear has made most of the profits.

　 "Come" early, "go" too early, summer clothing ahead of the goods cleared, and for the autumn outfit to make room earlier, so circular. The reporter has learned that most of the brand's autumn clothing orders have been completed, and many businesses have completed the preparation for the next month, taking into account the logistics factors. Many businesses consider reducing inventory as much as possible, eager to clean up summer clothing, so the summer merchandise "discount war" ahead of time.