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Italy Second Line Brand "Collective Direct Battalion" To Share The Fruits Of The Chinese Market

2010/7/16 10:30:00 28

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Bypass agents to explore new mode of Chinese market: Italy second line brand holding camp

At present, the "famous brand" can be seen as the beginning of Italy's "middle reaches" brand scale and the strength of the domestic market.

Collective direct operation

The Italy second-line brands hope to share the high growth of the Chinese market by holding together.

A few days ago, news from Chengdu, the first monopoly field, which is composed of Italy footwear brand "Baotuan", will be opened in September 28th, which includes nearly 100 genuine Italy brands, and the appearance of the brand direct marketing stores. It may mark the beginning of the overseas "middle reaches" brand exploring the new mode of China, and the beginning of foreign second-line brand scale in China.

Chengdu model

The house is about to open.

Famous brand

The shopping center will focus on nearly a hundred first-line and second-line brands in Italy to embrace the Chinese market, including Lara, Garda, Zodiaco, Ability & Style and other Italy famous brands.

As the first "hug" expansion of the Italy footwear brand in the Chinese market, the "choice of famous brand" is not chosen in the first tier cities, but in the second tier cities. It is also an important production base for domestic women's shoes, which is the first shop in Chengdu.

According to relevant channels, the first investment and operation organization of the "famous brand" shopping center consists of 4 units, namely the Italy Footwear Association, the Hongkong footwear industry association, Hongkong cordis International Co., Ltd., Sichuan West shoe Capital Co., Ltd., and the statement from the investor said Chengdu's "Italian brand" will be the first model store opened in China.

"Chengdu is the first step in our expansion of the Chinese market. We will build Chengdu as a model store in China."

Wang Wei, President of Hongkong cordix International Limited, announced that "IFG" is planning to invest in five Italy brand alliance direct selling centers in mainland China. The first choice of Chengdu has four main reasons: first, Chengdu's leading position in the western cities; two, the strong consumption power and consumption demand of the Chengdu people; three, the "women's shoes of China" - the economic focus and policy support of Wuhou District in Chengdu; four, the mature footwear industry's economic environment and tremendous development potential.

Wang Wei's interpretation of Chengdu's "preference for famous products" has not won the full support of the industry. Many employees have found different interpretations from the brand structure of "Italian famous brand". "The brand name of" Yi Shang Ming "is mostly made up of Italy second line brands which are not known in the domestic market. Maybe these brands will be more attractive to the domestic second tier market.