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The Core Competitiveness Of The Footwear Industry In The Future Is Customer Satisfaction.

2010/7/16 9:26:00 37

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Core Competitiveness

Good terminal service, shoe enterprises win the market.

July 16th,

Shoemaking

The marketing of enterprises always seems to be combined with the most concern of the city.

fashion

Topics, whether Expo marketing or World Cup marketing, have clearly listed the path of winning the terminal for shoe companies.

With the continuous integration of the industrial cluster effect, the core technology of the industry has also improved, and the difference between products, technology and cost is also getting smaller and smaller.

According to the insiders, the core competitiveness of the footwear industry in the future is customer satisfaction. Is the shoe product market attached to quality service the next piece of cheese?

We know that the service quality of the product carries the scarcity value of the brand, and the scarcity value of the brand has a direct impact.

brand

Market position.

Obviously, shoe companies need to get rid of traditional old thinking, understand the relationship between service and market and consumers, and do well in the manufacturing industry with the mentality of service industry.

With the advent of the service oriented era, service has become a major service.

Shoe enterprises

I had to play a card.

In the fierce competition of shoes market, to occupy a place, we must change the disadvantages of small businesses not paying attention to services for a long time.

In people's thinking inertia, service can not exist independently from products, it is still an appendage.

But today, many shoe companies are increasingly recognizing that good service can not only enhance brand image, increase sales, but also create value for service itself.

According to authoritative research, the profit space of an enterprise consists of three parts, namely, technology development, product manufacturing, sales and service provision.

Shoe enterprises

In order to improve service quality and customer satisfaction, we must consider all aspects, and put ourselves in a position to consider whether consumers have comfort in walking shoes.

Through the development, production, quality improvement methods, create value for consumers.

Service competition fully embodies "people oriented" and "everything is created to create the value of consumers".

Anta, the first local brand, has superb technical content in sports shoes and has a bold commitment to wear and wear resistance, which is based on the excellent quality of Anta products.

However, Anta has always been providing quality service to customers as the business philosophy of expanding the market.

In order to continuously adhere to the quality of service business philosophy, Anta further increase the selection and inspection of raw materials, production process optimization and strict inspection of product quality, to ensure that the product quality is too hard to achieve customer satisfaction products.

As we all know, enterprises must rely on customer satisfaction and customer needs to develop.

It is to want to take the initiative to walk to the customers in front of customers, find and satisfy the customized and customized application needs of customers, and aim at customer satisfaction.

Continuously improve service capabilities, continuously introduce new service products and

service

Project to create more value for customers and enhance customer satisfaction.

It is also true that Anta has firmly grasped this opportunity to expand its market share.

Nowadays, the market, consumers are no longer satisfied with the quality of products alone. The quality of service of an enterprise also constitutes a factor for customers to select products.

And this factor is also the cornerstone for enterprises to become bigger and stronger. If we fail to lay a good foundation for doing everything possible to find a shortcut to build a building, obviously it is not the way to survive, then the shoe enterprises can only go out of a broad road by providing quality services with good products and down-to-earth quality in front of customers.