RBK Is A Good Antelope.

　　 RBK Consumers are expected to wear RBK Gym shoes Then, like antelope on the steppes of South Africa, it can fully enjoy the vast expanse of heaven and earth. motion Joy

The original meaning of the word RBK (Reebok) is originally an African antelope in the guide department. It is light in shape and is good at running. Facts have proved that this brand, which now has more than one hundred years of history, has already achieved its original intention, and it has done more incredible things in people's eyes, such as sports technology that has affected the sports world.

　　 Track and field originator

In 1890, Joseph William Foster William Foster, the founder of RBK, made the first pair of running shoes with foot nails to help track and field athletes achieve better results in the competition, and was immediately favored by many track and field athletes in the Joseph. So in the coming days, more and more professional athletes and European sports groups began to look for him to make professional sports shoes. However, due to the lack of financial resources and resources, many of Forster's idea of making sports shoes is hard to achieve, and Forster's running shoes, which he personally made and named after himself, are still indispensable items for many athletes at that time.

In order to make the shoes produced by themselves can help more athletes achieve good results, Joseph William Foster founded the first J.W.Foster shoe making company named in 1895 in the United Kingdom, specializing in the production and manufacture of sports shoes. Soon after that, many famous international athletes and sports groups came to fame and became a frequent visitor to Forster. After five years of operation, Forster finally had the capital and equipment to improve his shoemaking process. Meanwhile, more and more user feedback also showed him the irreplaceable value of sports shoes with spiked running shoes. So he further improved the technology on the basis of the original production, and began to expand and establish his own business scope. The news that Forster started mass production of running shoes was widely spread, and many top athletes at that time even found him asking him to customize hand-made products for himself. Forster's running shoes, which are already well spoken, have been accepted and loved by more and more running enthusiasts and athletes. They soon occupied the leading position in the market. But perhaps no one has ever imagined that Forster's running shoes with a small nail on his forehand brought historic changes to sprint and track and field, and its influence lasted for half a century.

Forster and his Forster running shoes began to succeed in 1904. From that year on, Forster not only helped the eve of his career in the field of sports, but also helped many athletes achieve excellent results in the 1908 Glasgow competition, and the athletes who wore Forster running shoes created three world records in that competition. In the coming days, Forster and Forster running shoes promoted the continuous development of the Olympic Games and professional sports. While Forster was also producing and producing sports shoes, he developed a series of improvement and innovation techniques for sneakers. Among them, the invention of self test table enabled runners to understand the different comforts of their shoes.

　 New start

In 1933, old Forster died in England. Before he died, he left his career to his two sons, James and Joan. The young Forster family members began to inherit their father's career and launch a new business. But for a long time after that, they did not create much commendable achievements for Forster's industry.

Over time, Forster's successors began to expand their business scope and develop towards other areas of sports. At this time, old Forster's grandson joined the company, together with other family members, to continue to make more comfortable sneakers for outstanding athletes, and focused on designing more lightweight sports shoes to improve the performance of athletes. And the other two grandchildren of old Forster, Joseph and Jeffrey, returned to England to join the company after serving. The vitality of the younger generation has brought new changes to the company. They set up a company that runs comprehensive sports products from their own reality and combined with the development trend of sports products, focusing on the football shoe business. This is a great gospel for the vigorous development of football at that time. In 1958, the RBK (Reebok) company was founded as an inspiration for the African antelope, which runs fast and fast in animals.

In 1979, an outdoor sports product distributor named Paul Felman (Paul Fireman) discovered the RBK company at the international trade fair. RBK's unique European style immediately attracted the businessman with a keen sense of smell. He immediately began to negotiate and win the distribution license of RBK products in North America. Soon, his sincerity touched the Forster family, and also allowed the Forster family to see the great potential to enter the North American market. In the same year, they launched three RBK brand running shoes in the US, and their final priced $60 sports shoes were the most expensive running shoes in the market at that time.

After that, RBK launched the world's first pair of women's rhythmic shoes, called freestyle style, designed for the most popular new sport aerobics at that time. The rhyming shoes, which were designed with genuine leather shoes and popular elements, became the most popular sports shoes at that time. Many people even chose this kind of shoes to work and live on weekdays. This undoubtedly triggered a sensation in the field of fitness and led to the development of footwear products with the demands of bodybuilding and leisure. RBK has also led to three major trends in the transformation of the sports apparel industry, contributing to the popularity of aerobics, women's sports and casual sportswear in the world.

　 Stellium

With its smooth development in the US market, RBK launched its first public offering in 1985 and listed on the New York stock exchange. RBK became a household name, and with the continuous expansion of corporate capital, RBK succeeded in becoming one of the few large multinational companies operating at the time. By the end of the 1980s, RBK began to expand rapidly to overseas markets. Consumers can buy RBK products in over 170 countries and regions, and this number is rising rapidly.

In 1987, RBK has become a truly global sports shoe brand No.1, both in terms of product development and sales performance. In order to speed up the development and communication of brands in the global field, RBK has become an insurance sponsor of the international human rights tour promotion organization, and has signed the annual human rights award scheme, which is aimed at rewarding young people who contribute to the cause of human rights worldwide. The comfort, protection, hi-tech quality and multi styles of RBK sports shoes are also favored by sports enthusiasts from all over the world.

RBK's difference has attracted more and more top athletes and sports teams to join, such as shark O'neal, tennis talent Michael Chang and so on, have been RBK's loyal fans. Now, besides Yao Ming, Iverson and other top basketball players in the world, RBK has Henry's top green hero.

Although in 2005, RBK became a subsidiary of veteran Adidas, it did not fall into the doldrums. The advent of more and more excellent footwear has made RBK a brand that has gone through more than 100 years to show its vitality. Nowadays, when people think of brand names of sports products, RBK is undoubtedly the top three among them.

　 Century Technology

As early as the old Forster era, RBK, a sports shoe company famous for its rigorous manufacturing steps, has discovered the impact of innovation and technological breakthroughs on sports shoes and human sports. For more than one hundred years, RBK has always regarded this as the basis of brand's foothold. In its camps, there are many technology technologies worth remembering. These technologies sometimes seem obscure, but sometimes they appear to be unique and distinctive. But in any case, the technology developed by RBK has been playing an important role in today's competitive sports shoes world.

In 1937, Forster put forward a revolutionary idea of one-off running shoes. The sole was made of a very light rubber and could be thrown away after use. Therefore, in the competition, athletes must prepare 3 pairs of sneakers, a preliminaries, a semi-final pair, and two finals. But the reduced weight running shoes are of great help to track and field athletes, who can play a better level in competitions. To this day, athletes participating in the field competition will also wear shoes with these soles, so they have to prepare at least 3 pairs of running shoes for each match.

After entering the twentieth Century, RBK has launched many sports shoes technology that has a great impact on the mass movement. For example, in 1989, Pump technology and ERS energy feedback system were launched. In 1990s, there were the development of medium and slow earthquakes technology, such as Hexalite honeycomb cushion, DMX cushioning air bag, and the development and application of new materials such as 3D lightweight soles and carbon fibers.

It can be said that every technology is a huge wealth that RBK can not forget in the field of sports shoes R & D and manufacturing.