The Charm Of The World Cup Green Field Is In The Luxury Of LV.
The charm of the world cup green field has finally been discovered by the luxury brands, who have joined the sponsorship war.
Needless to say, the 2010 World Cup has made Chinese brand Yingli.
In an interview with the director of the enterprise, Miao Liansheng said that in order to make the four characters of "China Yingli" appear in the eyes of people all over the world, they only talked with FIFA for three months.
Finally, FIFA agreed with the requirements of the Chinese enterprise. At the same time, it was precisely because of the "Chinese Yingli" Chinese character advertisement and the English LOGO everywhere that it was so incompatible that hundreds of millions of viewers began to be curious and concerned about the existence of the enterprise.
This is enough to illustrate the charm of the world cup's green field. Luxury brands have finally discovered the great dissemination effect of the world cup and joined the sponsorship war.
The Hercules cup in LV box
Before the world cup, the most popular topic about sponsorship of the world cup is
Nike
and
Adidas
Who sponsors more teams, Coca-Cola or Pepsi is a sponsor of FIFA? Most brands are concentrated in beer, cola, snacks and other daily necessities, facing the most ordinary consumers, cheap and easy to buy.
Who would have thought that the cheapest and more than 5000 yuan LV package would be willing to make the world cup lively, and how could the LOGO of the Swiss advanced clocks appear on the electronic plaque raised outside the field?
You know, before that, and
LV
The most closely related sport is sailing competition.
LouisVuitton has sponsored the LV Cup since 1983.
After 25 years of cooperation, the Louis Weedon cup and the Americas Cup parted, but LV did not hold two events every year.
To be sure, sponsorship of the world cup is another major marketing strategy for LV.
LV has always been good at advertising topics. Earlier this year, LV's TV advertising clips gathered the three generation of Bailey, Maradona and Zidane, because of their many years of gratitude and resentment.
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