Jinjiang Children'S Shoes Industry Looks For Rainbow After The Feast (2)

The cartoon Carnival explores the thorny road.

When many people are watching this mode, a new terminal marketing mode of children's products industry arises at the historic moment -- life hall.

Recently, at the new conference of Bumblebee children's products Co., Ltd., as the latecomer of Jinjiang children's shoes, the conference of wasps was not concerned by the industry.

Surprisingly, in this low attention conference, Hornets launched their own "children's living hall", which was introduced into other children's products such as life hall, children's wear, toys, stationery and so on.

Coincidentally, at the beginning of spring, many two or three line cities in China, like flowers blooming overnight, increased dozens of children's living rooms.

This year, foot friends will focus on the two or three line cities to increase small and medium-sized children's living rooms. These shops are closer to the living area, with a moderate area, but they are definitely the priority choices for mass consumer shopping and have a strong profit margin.

In order to enhance the agent

At the same time, a number of Quanzhou enterprises, including Jinwei, are also interested in building their own "children's living hall" system through the combination of several kinds of children's products. There are indications that the concept of "children's living hall" is rapidly permeated in the children's products industry in Quanzhou, and children's shoes, children's clothing and other children's products terminal changes are quietly forming.

No one can deny that children and teenagers in China have gone through the comic age. At the same time, almost all children's clothing and children's shoes are brand names with cartoon images in the occupation of children's products, such as Altman and Mickey Mouse cartoon characters.

However, after a few years of popularity, some enterprises are not just relying on a cartoon image to beat the world.

The current children's products industry is facing a common theme in the domestic market. Some enterprises have begun to abandon the old concept of "all comics will be able to sell", but focus on brands.

This is a new starting line, not only needs quality, but also a spirit of individuation and innovation.

"Children's life hall" came into being under this background.

Because of the emergence of the "living museum", the terminal mode, children's shoes, children's clothing, toys and bags are being integrated into the same eaves.

Living hall or building

As the latecomer of the domestic shoe and clothing industry monopoly mode, Jinjiang children's shoes enterprises are still in the initial stage of monopoly mode, almost all have the same headache: the terminal network construction is seriously lagging behind, the bulk outlets under the original wholesale mode, the sales of children's shoes category and brand number are numerous.

This is the reality of children's shoes market, but also the helpless brand of children's shoes.

However, they really expect to start the new terminal mode by integrating the pformation and upgrading of the excellent cartoon brand, but they have not been able to do so. However, the exploration of the life hall has just begun.

Many Jinjiang children's shoes brands have made bold attempts to create various kinds of children's products living hall through the rich products brought by integration. The prototype of a large comprehensive children's products living museum with brand personality is displayed in front of us.

Such a living hall is not only a window for the display of brand products, but also a platform for displaying the brand personality. The experiential terminal mode may be a shortcut.

This season, the first leopard children's health experience museum will meet with consumers. In the national monopoly system that will be rolled out by the leopard brand, it will introduce the "healthy experience" marketing mode, so that more parents and children can understand and feel the humanized care of leopard products.

Katin will also introduce the monopoly system of Katy junior sportswear and leisure at the terminal, and create a Katy China Youth life hall to enter the domestic market across the board.

Quanzhou Yong Gao Ren sporting goods Co., Ltd. also successfully launched the "Y-16 youth sports hall", developed shoes, clothing, sports equipment, cultural products, toys and other integrated products, making it a "90 after" new generation living museum......

Although the building of children's products life hall is never completed overnight, at present, the agency of children's shoes has less liquidity, less talent and business practices, and the terminal store brand is miscellaneous, thin and poor, and poor coordination.

"However, at the beginning of the upgrading of the monopoly system, Jinjiang children's shoes may try to create a platform for displaying the brand personality through the scene and atmosphere of experience, and perhaps get more consumers' eyeballs and convey the brand idea."

Many bosses of children's shoes in Jinjiang share similar ideas.

"All along, leopard has positioned its brand as a healthy brand in the children's footwear industry.

I think, at the same time of brand promotion, the use of monopoly platform, so that "health" imprint in the hearts of consumers more profound.

Zhang Fengyuan, vice chairman of leopard sporting goods Co., Ltd., is very much aware of the role of experiential marketing.